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IPL matches with ‘enhanced consumer experience’
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Bangalore, March 15 Bangalore-based mobile solutions company TELiBrahma has partnered with a few IPL teams to “enhance the experience” of spectators at the stadium.

Cricket fans at the stadium will be asked to turn on the bluetooth and they will be engaged through analysis, video clips, gossips and infotainment. Users will also have a chance to engage through their opinions, guessing and camera to win prizes and accolades.

Promos

“The offerings include pre-event promotions and we intend to build a mobile fan club exclusive to each team .We already have an excellent example for Royal Challengers last year,” said Mr Narasimha Suresh CEO, TELiBrahma.

The bluetooth infrastructure will also provide an opportunity for brands by branding the mobile content and creating brand specific engagements.

“We are talking to brands with a national footprint as well as local retailers and agencies this year, which would be using the bluetooth infrastructure to maximise the mobile advertising opportunity at the stadium.

“We are in touch with major agencies for some time to ideate right strategies for specific brands,” said Mr Suresh.

Tie-ups

TELiBrahma will work with at least six teams — Bangalore, Hyderabad and Delhi have been finalised.

It will also deploy its services in pubs where matches would be shown. The objective is to integrate brand objectives with BluFi services such as food ordering and capturing movements in the stadium.

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