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Idea Cellular gives free mobile tickets for travel and films
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Idea Cellular's latest campaign, urging people to save paper by making using of mobile technology, has been making a lot of news. In order to further promote the idea, the pan-India network provider will give some Mumbaikars and Delhiites a chance to experience using their mobile phones instead of paper tickets to travel and watch movies.

People can be part of this campaign by participating in an SMS-based radio contest. Participation would entitle them to a code (sent to them via SMS), which will be valid as a 'mobile ticket' to travel free of cost on the Bandra-Worli Sea Link in Mumbai, and the Delhi-Noida-Direct (DND) toll bridge, as well as watch a movie at PVR Cinemas in these cities.

The initiative will be executed in two phases in both Mumbai and Delhi. The first 4,000 people in Mumbai, who SMS 'Idea Sealink' to a short code, will receive an SMS which will enable them to travel free of cost and ticket-less on a single journey, either way, on the Bandra-Worli Sea link on Thursday, February 25 between 8 am and 12 noon. Additionally, the first 200 people who SMS 'Idea movie' will win free tickets to the screening of movie 'Karthik calling Karthik' at PVR Cinemas on the same day.

Similarly in Delhi, people need to SMS 'Idea Toll' to get a free one-way journey on the DND flyover on March 2, between 8 am and 12 noon and 'Idea Film' to get fee mobile tickets for the screening of 'Karthik calling Karthik' at PVR Cinemas, Saket, on Friday, February 26.

Prior to this initiative, Idea also partnered with Barista and Café Coffee Day in Delhi and Mumbai, to introduce mobile menus and bills at their outlets, eliminating the use of paper menus and bills.

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