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Imagine TV to air commercial-free movies
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In an innovative move by Imagine, the channel has decided to go break-free for its Sunday movies.

From later this month, movies aired on NDTV Imagine on Sundays will be broadcast commercial-free. This will be supported with one sponsor credit.

The news will certainly be welcomed by many viewers who sometimes have to put up with long commercial breaks, lasting around 12 minutes per hour.

The break-less movies will be known as 'Imagine Mega Movie Non Stop Mazza'.

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