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India TV joins back News Broadcasters Association
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#1
The News Broadcasters Association (NBA) has extended an olive branch to India TV, the Rajat Sharma-promoted channel that withdrew its NBA membership in April this year, after being fined by the News Broadcasting Standards Disputes Redressal Authority (NBSDRA).

India TV has persuaded to return to NBA's fold on July 16, 2009 after continuous back-channel work by various NBA Board members. The return of the channel came after fundamental issues raised by India TV regarding the flouting of rules and guidelines were unequivocally appreciated by all NBA directors.

India TV's decision to return was sealed after an NBA peace mission, headed by TV Today chief executive officer G Krishnan, finally secured a confirmation from India TV chairman Rajat Sharma that he would return in deference to the sincere and unanimous assurances given by all Board members.

Meanwhile, Sharma himself will be joining the NBA Board. He already serves on the Board of the Indian Broadcasting Foundation (IBF). Being a founder member, Sharma's company, Independent News Service, has a permanent seat on the NBA Board.

The NBSDRA was created by the NBA last year. It commenced work in October 2008 and is chaired by J S Verma, former Chief Justice of India. And, it has told Independent News Service Pvt Ltd, the owner of India TV, to pay a fine of Rs 1 lakh to NBA and also carry an apology for a report it ran in December 2008.

The Authority took cognizance, on its own, of a complaint by Farhana Ali, a writer, lecturer and policy analyst residing in the US. Ali gave an interview to the news agency, Reuters, which was picked up by India TV, dubbed in Hindi and telecast on its channel.

India TV also downloaded Farhana Ali's picture from the Internet and used it in the story, giving a false impression that the interview was given to the channel. She was called a spy of the US Government in the story which, according to her, damaged her reputation.

In its order, the Authority has recorded "strong disapproval of the acts of omission in relation to the subject broadcast made on India TV in relation to Ms Farhana Ali."

The purpose of the self-regulation code of the NBA is to prevent news channels from airing content that is "malicious, biased, regressive, inaccurate, hurtful, misleading or aimed at willfully concealing a conflict of interest."

Given the background and context, there were three simple reasons for India TV to join the NBA back. Television news is too important to have a lacuna and if that gap is plugged by the government, we know who to blame.

First, as with the advertising industry, the advertising agencies and advertisers could have a role of boycotting India TV. That is, the associations of the ad industry could have adopted the position that its members would only advertise in TV stations that submit to NBSDRA.

Second, TV viewers could boycott India TV, which would be more difficult because the audience is not organised, but this would be a powerful signal that the community wants some oversight of television news.

Third, the government will have to pass the regulatory backstop that penalises a television station such as India TV more severely when it is outside NBSDRA than when it is inside. The industry also loses because the government will have to step in and subject the industry to bureaucratic rules.

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#2
Thanx bro.yar u r doing a gud job just keep it up.
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