02-22-2009, 07:14 PM
India seems to be on the verge of replicating its importance as a lucrative market for telecom services into the Direct-to-Home (DTH) services domain as well.
At the end of 2008, the country had close to 9 million subscribers with five prominent players namely DishTV, Tata Sky, Big TV, Airtel Digital TV and Sun Direct competing for a pie of the market.
“India now has five pay DTH satellite providers with a sixth expected to enter the market early in 2009,” says Mike Paxton, In-Stat analyst. “Additionally, in the Asia/Pacific region, China is likely to introduce a pay DTH satellite service in 2009 or 2010, which will help sustain strong growth in Asia.”
Globally the subscriber base witnessed a growth rate of 18 percent in 2008, says in-Stat research. Eastern Europe witnessed the strongest growth in subscriber base at 63.5 percent in 2008. Russian DTH subscriber base too doubled last year to reach 3.8 million.
At the end of 2008, the country had close to 9 million subscribers with five prominent players namely DishTV, Tata Sky, Big TV, Airtel Digital TV and Sun Direct competing for a pie of the market.
“India now has five pay DTH satellite providers with a sixth expected to enter the market early in 2009,” says Mike Paxton, In-Stat analyst. “Additionally, in the Asia/Pacific region, China is likely to introduce a pay DTH satellite service in 2009 or 2010, which will help sustain strong growth in Asia.”
Globally the subscriber base witnessed a growth rate of 18 percent in 2008, says in-Stat research. Eastern Europe witnessed the strongest growth in subscriber base at 63.5 percent in 2008. Russian DTH subscriber base too doubled last year to reach 3.8 million.