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India to Hit 500 Million Mobile Subscribers by 2012
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MUMBAI: India will touch the mark of 500- million mobile users by 2012 as telecom operators will look to tap the unexploited rural market, a

mobile trade body said.

"Over 380 million people in the country now own mobile phones, which is a significant opportunity for operators. The number of mobile subscribers in India will touch 500 million by 2012, with growth in rural markets," Mobile Marketing Association (MMA) Managing Director - Asia Pacific, Rohit Dadwal told media.

Mobile Marketing Association (MMA) is a global non-profit trade body established to lead the growth of mobile marketing and allied technologies.

Companies such as Microsoft, Vodafone, Yahoo! India, TELiBrahma, Hungama, Nokia, Tata Teleservices, Indiagames among others are its members.

Dadwal said there is immense scope for revenue generation in the mobile marketing and advertising segment.

"The global spend on marketing and advertising amounts to USD 500 billion, of which less than one per cent is spent on mobile marketing and advertising," Dadwal said.

"The Indian mobile market is growing at a staggering rate. Going forward, if India accounts for just 2-3 per cent of this USD 500 billion, it can translate into business worth USD 10-20 billion," he said.
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