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Indian Premium League T20 Season III 2010 news updates
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<img style="float:left; margin: 0px 10px 0px 0px;" src=""/>Shahid Afridi, others could have doubled income in 45 days.

The inexplicable refusal of Indian Premier League (IPL) teams to recruit Pakistanis for the third edition of the cricket jamboree has taken away from those sportsmen a chance to make big money quickly. The snub triggered angry protest from the cricketers and the issue has blown it into a diplomatic row between the two neighbours.

Most of the Pakistani cricketers could have made more money during the 45-odd days of IPL-III, which kicks off in March, compared to what they earn from international cricket matches and endorsement deals in a full year.

The top four Pakistani players — Shahid Afridi, Sohail Tanvir, Imran Nazir and Misbah-ul-Haq — could have made between themselves as much as Rs 7 crore had the IPL teams bid for them. Afridi, who was bought for Rs 1.7 crore in IPL-I by Deccan Chargers, had commanded a base price of Rs 1.15 crore this year. Cricket experts said his price this time could have gone up to at least Rs 3 crore.

Tanvir, who had played a key role in Rajasthan Royals’ victory with his unorthodox bowling action, could have seen his price jump from Rs 46 lakh then to at least Rs 1.5 crore this season. His base price for IPL-III was Rs 92 lakh. In IPL-I, teams had forked out around Rs 10.5 crore for seven Pakistani players.

This is big money for Pakistani cricketers who are paid less than their Indian counterparts in match fees as well as endorsement fees. For instance, top Pakistani cricketers like Afridi, according to experts, get a yearly salary of around Rs 16 lakh from the Pakistan Cricket Board, plus Rs 1.9 lakh for a Test, Rs 1.6 lakh for a one-day match and Rs 70,000 for every T-20 game they play. In comparison, a top Indian cricketer gets Rs 60 lakh a year from the Board for Control of Cricket in India. Of course, there are various categories but even those in the lowest bucket are paid Rs 25 lakh a year. Payment for matches is on top of this.

“IPL is growing to become a big cricket event. And huge money is involved. Even a budding Pakistani player can make 40 to 50 per cent more in just 45 days of cricket compared to what he gets in the whole year,” said sports manager Indranil Blah who was earlier the vice-president of Globosport. He added that for Afridi the exclusion will hurt more because he has retired from Test cricket and now plays only the shorter versions of the game. “IPL was big for him.”

There is also a big gap between what Pakistani cricketers make from endorsements vis-à-vis Indians. So, while Mahendra Singh Dhoni will not touch, according to industry sources, any endorsement offer which is less than Rs 8 crore, Afridi, the most popular Pakistani cricketer, commands not more than Rs 2 crore.

A senior executive of a multinational company, which operates in India as well as Pakistan and hence closely looks at cricketers from both countries for endorsements, affirmed that the difference is huge. “The highest deal we have heard of in Pakistan was Rs 2.2 crore after it won the T20 World Cup, that too for just one campaign,” said he.

Meanwhile, SET Max, the official broadcaster of IPL-III, said that the absence of Pakistani cricketers will not dent its revenue in any significant way. “We have a telecast deal with Geo TV and we have not received any formal communication that it will not show the IPL-III matches. If anything comes to us formally then we will review our strategy. The television viewership market in Pakistan is very small,” said Multi Screen Media President Rohit Gupta, the company that owns SET Max.

IPL snub pinches Pak cricketers hard
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Deccan Chargers pick Razzaq, signal IPL-Pak thaw

MUMBAI: The Indian Premier League is always full of surprises. After all the fuss over Pakistan being 'excluded' from the 2010 auction comes a soothener: IPL-2 champions Deccan Chargers will be signing up Pakistan all-rounder Abdul Razzaq, as an injury replacement for IPL-3.

Incidentally, Kolkata Knight Riders owner Shah Rukh Khan had recently said that he was keen on signing Razzaq, but seems to have missed out.

Deccan Chargers chairman V Shankar told TOI on Thursday, "One of our (international) players is injured and needs a surgery. Therefore, we needed a replacement and Razzaq fits the bill well because of his all-round abilities. There was never an issue about Pakistan players being deliberately not picked as has been talked about all along."

The injured cricketer in the Deccan camp is West Indies fast bowler Fidel Edwards. Chargers did not reveal any further details but the injury to Edwards opened up a slot for an international cricketer, paving the way for Razzaq. However, as of now, Chargers is the only team going ahead and buying a player from across the border.

Source: The Economic Times
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IPL looking to bring singer Akon to India

MUMBAI: The Indian Premier League (IPL) is looking to have international music acts for the third edition of the event.

On his Twitter account IPL chairman and commissioner Lalit Modi reveals that they are trying to get Akon to India. He says that with his new album, the singer should be a hit in the country. This will probably be for the opening ceremony.

He also says that for the Airtel Champions Twenty20 League that takes place later this year, the organisers are looking at bringing down Will of Black Eyed Peas. He also confirms that the IPL will have an edition in the US within the next 18 months. However it will not be a full league. The IPL will also have an online store where things like merchandise can be bought.


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Catch DLF IPL 2010 matches live in theatres
<img style="float:left; margin: 0px 10px 0px 0px;" src=""/>Cricket fans have a reason to rejoice. For them, UFO Moviez, a digital satellite cinema network, is bringing DLF Indian Premier League (IPL) 2010 matches live in cinema halls for the first time in the country.

“We are proud to introduce this pioneering concept of bringing live IPL matches across Indian theatres. With a target of showcasing the IPL across thousand cinemas, we have got into strategic alliances with multiplexes and single screen cinemas across the country. It includes tier II and III cities.

“As no major Bollywood films will be released during this IPL, this will serve as profitable alternate revenue generating entertainment content for the exhibitors,” said Kapil Agarwal, joint managing director, UFO Moviez India Ltd.

Till date the company has signed over 550 screens, out of which close to 200 are multiplexes including Cinemax, INOX, Fame and PVR among others.

The benefits of the concept were announced as high definition live event, uninterrupted live action advertisement free viewing, 33 percent more image, stadium atmosphere, etc.

“The ticket prices haven’t been decided but they are expected to be ideally weekend ticket price and premium prices for the semi-finals and finals,” added Agarwal.

This year IPL will begin March 12
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Rajasthan Royals eyes $1 mn revenue from ticket sales

MUMBAI: Rajasthan Royals is eyeing revenues of over $1 million from its ticket sales. And, to achieve the target, Indian Premier League (IPL) franchise has tied up with retail chain Suvidhaa Infoserve to be its retail ticketing partner.

Tickets for the seven Rajasthan Royals home matches will be available at Suvidhaa Infoserve’s 18,000 outlets across the country. In Rajasthan, Suvidhaa has 1,000 outlets. These include cyber cafes, mobile booths and grocery stores. Suvidhaa will get a commission on the number of tickets sold.

Rajasthan Royals CEO Sean Morris says that through the deal fans will get tickets in a convenient manner. “We do tie ups that are innovative in nature. Ticket prices range from Rs 500 to Rs 1000. We are targeting revenues of over $1 million from these ticket sales.”

Additionally, for each match, 750 hospitality seats will be available. These are priced between Rs 20,000-25,000. Morris also said that there was no truth to a report that said that the franchise has mandated PwC to find a buyer for it.

Suvidhaa Infoserve founder MD and CEO Paresh Rajde notes that the company will offer the Rajasthan Royals a vast retail network that will support the ticket sales. “Thanks to the huge fan following we believe that more and more people will access our S-platform. We also have deals with the soccer teams Mohun Bagan and East Bengal. Our aim is to make our tie up with the Rajasthan Royals a long term relationship,” says Rajde.

A sports marketing expert says that Rajasthan will earn $2.5 million from ticket sales. Mumbai will fare the best in terms of revenue from ticket sales. It could earn even $3.2 million. Bangalore and Delhi will each earn around $3 million. Delhi though is hurt by the fact that it has to give some free tickets to the DDCA. Attendance is expected to be the best in Mumbai and Delhi. Kolkata and Punjab will not earn more than $2 million. In Kolkata two stands were taken down. Punjab's stadium is small compared with the other centres. The ticket pricing will be the highest in Mumbai and Delhi. The ticket revenues that franchises will earn will mark around a 40- 50 per cent rise compared with the first season says the expert.

Emerging Media CMO Raghu Iyer says that a lot of attention is being paid to the hospitality facilities. In terms of sponsorships, the franchise is targeting a 50 per cent revenue growth over the second season. There are two spots remaining.

Overall, he expects that local revenues for the team will at least double given that last time around ticket revenue was not high. Marketing and promotional activities will start from 16 February 2010. There will be print, television, radio and outdoor campaign. The theme of the campaign will revolve around the never say die attitude of the team and the attributes of valour and bravery that the team stands for.

Shilpa Shetty, who owns a stake in the team, will be doing promotional events for the franchise. These will include meet and greet events with fans along with some promotional launches. Iyer also reveals that Shetty has shot another music video. “This time though we have put a spin on the concept of the music video. When people see it they will be taken by surprise,” says Iyer.

On the licensing and merchandising front, Puma has put together a comprehensive product line. “We were impressed at the effort that the company has made. It will include a host of products like footwear, bags. This will launch from 15 February 2010. Initially our focus will be on Rajasthan and Ahmedabad as that is where our core fan base is," Iyer adds.


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PVR, Inox among 550 screens roped in for IPL

NEW DELHI: Get ready to watch live matches of the third edition of Indian Premier League(IPL) on the big screen. Digital distribution company UFO Moviez has stuck strategic alliances with multiplex operators such as PVR, Inox, Fame and Cinemax, besides several single screen theatres, to showcase the T20 tournament across 550 screens.

"Before the IPL’s third season begins we hope to expand these alliances to about 1,000 screens. We will also create a stadium like experience at these cinemas with cheerleaders, music and IPL merchandise stalls," said Kapil Agarwal, joint managing director UFO Moviez India.

He added that for consumers the ticket prices for these matches will be comparable to the weekend movie tickets, which typically has a premium of upto 50% to the weekday price of around Rs 100-150 . The ticket for the semi-final and final matches will be sold at a higher price.

UFO Moviez is offering matches on revenue share arrangements per match as well as in packages of 10-30 matches to theater and multiplex owners.

The company is in talks with brands to advertise on-air at the beginning and the end of a match and during strategy breaks. In addition, UFO Moviez would tap local sponsors to advertise at the cinemas screening IPL matches and expects to rake in Rs 40-50 crore through ticket sales and advertising in the first year.

Box office collections were hit during the first two seasons of IPL with no big movies being released at that time. UFO Moviez believes IPL matches screening offers an alternate revenue stream for cinema owners.

Late last year, Entertainment and Sports Direct , an arm of private equity group Dar Capital had bagged the global theatrical rights of IPL till 2019 for Rs 330 crore.

It had then assigned the Indian theatrical rights to Crown Infotainment which is owned by a group of Indian businessmen. UFO Moviez is a sister company of Crown Infotainment.

Source: The Economic Times

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IPL: SET Max & organisers to check ambush marketing

NEW DELHI: There will be nothing unofficial about the Indian Premier League this time around. Official broadcaster SET Max and the organisers have taken a number of measures to check ambush marketing at the lucrative Twenty20 tournament, on TV and on the ground.

“We protect our sponsors by restricting competitors who cannot exceed 80% of the time slot given to the main sponsors,” says Rohit Gupta, president of Multi Screen Media that owns SET Max.

The organisers will set up an ambush protection team to prevent competing advertisers from using T-shirts, placards and tatoos to take advantage. There were 36 instances last season.

“We will protect our sponsors right by having stringent ambush protection team in place on the ground that will monitor and control ambush by the competing advertisers who are non-entitled to any such activity,” says Sundar Raman, CEO of the Indian Premier League 3.

Here’s a peep into what they are doing...


The four consumer durable sponsors, paying about Rs 40 crore each, will advertise different categories of products.


Samsung Corporate campaign Godrej & Boyce Home appliances Videocon Mobile phones Vodafone, which has bought both on-ground and on-air rights for nearly Rs 55 crore, will be protected.

Airtel will advertise only on DTH services Nokia will run only corporate campaign.


An ambush protection team managed by IMG will check on-ground violation through T-shirts, placards and tatoos. Around 5 eagle eyes will be deployed inside the stadium to help them.

“If a spectator is seen sporting a T-shirt with some other sponsor logo then we will replace it with Deccan Charger T-shirt,” says Venkat Reddy, director operations of the Deccan Chargers.

Eight on-ground slots are sold to Vodafone, Citigroup, Hero Honda, Kingfisher and DLF for a five year contract of Rs 15 to Rs 30 crore. Event sponsor DLF logo will be there on the most visible spots like stumps, bowlers end, fences and LED screens.


Six IPL franchisee teams have also protected their Intellectual Property Rights (IPR) and Trademark rights in India and eight other cricket playing nations for their merchandise and logos.

LAST SEASON Around 2,426 unauthorized live streaming feeds and 6,752 unauthorized videos on the web that were pulled down. As many as 1,359 pirated blogs and websites were shut down for piracy.

Source: The Economic Times

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IPL III likely to spin Rs 55 crore on big screen

New Delhi: Cashing in on the IPL frenzy, UFO Moviez and Crown Infotainment, the firms behind the in-theatre telecast of Indian Premier League (IPL III) matches, hope to generate Rs 50-55 crore of annual business from the high definition live telecast of cricket matches on the big screen. And this will be possible without inserting any advertising during the playing period of the Twenty20 format cricket matches, claims UFO Moviez.

“There won’t be any ads in between the overs. Ads will only play before and after the match and during the strategy breaks. Theatre screening of IPL can easily generate Rs 30-35 crore from multiplexes and theatres and another Rs 15-20 crore from various sponsorship deals and events around the event,” Kapil Agarwal, joint managing director, UFO Moviez, told FE.

Crown Infotainment holds the in-theatre rights for IPL for a 10-year period and is a subsidiary company of Valuable Media, also the promoters of UFO Moviez. The telecast of IPL on television has so far generated advertising revenue in excess of Rs 1,200 crore for SET Max during the first two seasons. SET Max is the host broadcaster for IPL, an annual cricket event organised by the Board of Control for Cricket in India (BCCI) and played between eight franchisee teams. The third edition of IPL beginning next month is the first occasion when theatres will be able to screen the matches. UFO aims to tie up with 1,000 screens by the time IPL-III kicks off with nearly 70% business coming from single screen theatres.

“We have offered several flexible packages to the theatres, including various packages for 10, 20 and 30 matches. We will work on revenue-sharing arrangement with most theatres and multiplexes apart from our fees,” said Agarwal. So far, UFO has tied up with multiplex chains including Inox, PVR, Cinemax, and Fame, among others. The company is charging a hefty premium for in-theatre screening of the two semi-finals and the final match. However, as the current provisions of the Cinematograph Act does not have provisions for showing non-film content in theatres, the cinema owners may have to shell out additional money and taxes to the respective state governments for airing IPL-III cricket matches. “Yes, we have to take special permission from the local authorities. Also, in Maharashtra, we have to pay a special tax called the house-full tax when we air non-film content,” said Vishal Kapoor, chief operating officer of Fun Cinemas, a leading multiplex chain that is also signing a deal with UFO Moviez for IPL telecast.

House-full tax simply means that a theatre has to pay the entertainment tax on a full-house irrespective of the number of patrons that may have watched the non-film content.

Source: The Financial Express

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now w e can see in cinema hall also
try to findout ur own destiny
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