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It's Bumper Diwali for Kollywood
CHENNAI: Deepavali celebrations are extending well into the week for Kollywood with two of the three film released this weekend coming up trumps at the box office. While KS Ravikumar-directed Surya flick Aadhavan has had phenomenal opening weekend collections, the Jeyam Ravi-starrer Peranmai too has done pretty well.

Trade sources peg Aadhavan's opening weekend box office collections at around Rs 8.5 crore across the state. The distribution rights of the Rs 30-crore film, produced by Udhayanidhi Stalin's Red Giant Movies, is expected to be over Rs 25 crore.

On the other hand, the Rs 15-crore-plus Peranmai has been produced and distributed by Ayngaran International (in which Eros International holds 51% stake). Its collections from Friday through Sunday is said to be roughly Rs 3 crore.

"Both the films have been performing well at the BO and will definitely earn profits for their makers," veteran distributor Tirupur Subramaniam told ET. He went on to add that this was the biggest "blockbuster" Diwali after 2005, when the superhit Sivakasi (with Vijay and Asin in the lead) was released.

According to a leading distributor, 50% of the distributors' share must come from the first week collections for distributors to make profits. Industry trackers say if this year's Diwali releases maintain the initial momentum, both will lead their producers to the elusive pot of gold at the end of the rainbow.

Ayngaran International's managing director Vijay Kumar told ET the film had got good response overseas too. "We've released Peranmai in 44 screen across Malaysia, Sri Lanka, Singapore, Dubai, US and UK, where it was released on Thursday night." Outside TN, the company plans to release it in Kerala two weeks down the line and release either a dubbed Telugu version or remake it for the Andhra audiences.

At Sathyam Cinemas in the metro, Aadhavan managed to gross Rs 23 lakhs at the box office on Saturday and Sunday alone. The Jeyam Ravi movie
too has had a good run, with 100% occupancy till Sunday night.

But analysts say the films will clear the tarmac test depending on how they fare through the week. "Both the films were highly hyped and boasted of a good star cast. Nearly 25% of the opening weekend collections are thanks to bulk bookings by fan clubs. The first week collections will decide the status of the two films," a film industry tracker, who wished not to be quoted, told ET.

While Aadhavan and Peranmai seem to have hit the jackpot at the BO, Jaganmohini, the third movie that hit the screens on Saturday, does not seem to have done too well. "Although the movie did see decent advance bookings, commendable given the presence of big-budget releases like Peranmai and Aadhavan, it did not get good response on Monday," a leading exhibitor in the city said.

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Peranmai is good....If you are a Die hard fan of Surya then u can watch this film....
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