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Kalaignar TV launches Kalaignar Asia; introduces fresh shows
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#1
The coming few weeks will see Dravida Munnetra Kazhagam backed Kalaignar TV adding one more general entertainment channel (GEC), Kalaignar Asia, to its existing bouquet of four channels, namely Kalaignar TV (GEC), Isai Aruvi (music channel), Seithigal (news channel) and Sirrippoli (comedy channel).

The coming month will also mark the launch of four new shows on the GEC. Confirming these developments to afaqs!, a senior official at Kalaignar TV says, "The coming few days will see the launch of Kalaignar Asia, which will cater to the entertainment demands of the Tamil people in Southeast Asian countries. The channel will be broadcast through THAICOM-5 satellite and will be operated from the Kalaignar TV premises in Chennai. The 24 hour entertainment channel will focus on daily soaps and films for entertainment."

Besides the imminent launch of the new GEC, four fresh shows have been lined up for Kalaignar TV. The shows scheduled to go on air in August are Karuthu Yutham, Poova? Thalaya?, Aval Oru Minsaram and Idhu Rose Neram.

Karuthu Yutham is an hour long offering in the format of a debate. The first episode will be aired on August 2 at 1:30 pm and will see participants debating the emerging nightlife culture in Tamil Nadu, with both men and women frequenting night clubs. The show will also have a panel of counsellors dissecting the social implications of this emerging phenomenon.

Tamil celebrity artists Kushboo and Sripriya will play host in the weekly talk show, titled Poova? Thalaya? (meaning head or tail). The two Tamil movie actors will lock horns on various welfare issues concerning women. They will represent two diverse views on any given topic.

Sharing details about the other projects, the official says, "The daily soap, Aval Oru Minsaram, will be aired from Monday to Thursday. It has been slotted at 9:30 pm. Saturdays will see a new programme, titled Idhu Rose Neram, which is being produced and anchored by a transgender, Rose, who holds a PhD in psychology. The show will see her raise topics of relevance for women."

Interestingly, Idhu Rose Neram claims to have the novelty factor of serving food to all those present on the programme, including the host, participants and the panel of experts. Moreover, experts will closely monitor and study the proceedings on the show and share their observations with individual participants, asking them for feedbacks and their reactions to various issues discussed on the show.

Kalaignar TV plans to complement the new launches with the strong collection of movie titles in its library. The GEC boasts of popular movies such as Sivaji, Kuselan, Billa, Bhima and Varanam.

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#2
The coming months will see DMK backed Kalaignar TV Network adding two more channels - Kalaignar Asia and Chithram; to its existing bouquet of four channels - Kalaignar TV (entertainment channel), Isai Aruvi (music channel), Seithigal (news channel) and Sirrippoli (comedy channel).

Kalaignar Asia will cater to the entertainment demands of the Tamil people in Southeast Asian countries. The channel will be broadcast through THAICOM-5 satellite and will be operated from the Kalaignar TV premises in Chennai. The 24 hour entertainment channel will focus on daily soaps and films for entertainment.

Chithram, which will compete with Sun TV Network's kids channel Chutti TV, would go on air before the end of this year. The Network has already obtained the license for the kids' channel.

The coming weeks will also mark the launch of four new shows on Kalaignar TV. The shows scheduled to go on air in August are Karuthu Yutham, Poova? Thalaya?, Aval Oru Minsaram and Idhu Rose Neram.

Karuthu Yutham is an hour long offering in the format of a debate. The first episode will be aired on August 2 at 1:30 pm and will see participants debating the emerging nightlife culture in Tamil Nadu, with both men and women frequenting night clubs.

Tamil celebrity artists Kushboo and Sripriya will play host in the weekly talk show, titled Poova? Thalaya? (meaning head or tail). The two Tamil movie actors will lock horns on various welfare issues concerning women. They will represent two diverse views on any given topic.

The daily soap, Aval Oru Minsaram, will be aired from Monday to Thursday and has been slotted at 9:30 pm. Saturdays will see a new programme, titled Idhu Rose Neram, which is being produced and anchored by a transgender, Rose, who holds a PhD in psychology. The show will see her raise topics of relevance for women.

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