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Khichdi party for children at Red FM
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MUMBAI: Red FM is bajaaoing once again; this time it is for a noble cause. As part of the ‘Bajaao for a cause’ mission Red FM joined hands with ISKCON Food Relief Foundation (IFRF) to instrument School=Lunch, a project driven by the Government of India with the objective to liberate underprivileged children from the scourge of hunger and malnutrition. Through the on-air campaign Rs. 14 lakhs has already been collected till date from donors across Mumbai and the collections are expected to reach Rs. 20 Lakhs in the coming days! To celebrate the success of this campaign actor Vivek Oberoi visited the Red FM studio today.

A special ‘Khichdi Party’ was organized where Vivek Oberoi and RJ Malishka served hot, nutritious and healthy khichdi to underprivileged children at the Red FM studio. Vivek Oberoi appreciated the efforts taken towards the School=Lunch programme through which Red FM and ISKCON Food Relief Foundation collected money as contribution towards a years supply of mid day meals for underprivileged children.

Speaking about the success of the campaign, Anuj Singh, National Marketing Head said, “Red FM Bajaao for a Cause is our Corporate Social Responsibility (CSR) initiative under which we have actioned many campaigns successfully making a difference to lives of people. Red FM has always believed in actioning activities that highlight the brand as being socially conscious. We believe that we are ‘the’ platform for people to express and speak their mind hence the initiatives. We are truly delighted with the generous contribution to the tune of 14 lakhs that we have received from the people towards this initiative and hope for the same kind of support in our future ventures.”.

Commenting on the experience RJ Malishka said, "Bajaao for a cause has been an initiative close to my heart. Every year on the occasion of my show's anniversary, we launch a special social project under this. This year we associated with the ISKCON FRF’s School=Lunch campaign, to provide funds for mid day meals for underprivileged children. I have personally visited the kitchen and seen the quality of khichdi being prepared. We are proud to be associated this cause and hope our contribution helps in keeping these kids in school!"

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