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MAX kicks off DLF IPL 2010 Campaign
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<img style="float:left; margin: 0px 10px 0px 0px;" src="http://www.tvnext.in/tpllib/img.php?im=cat_142/2653.gif&w=169&h=150"/>DLF IPL returns to home ground this season. With the second edition of the DLF Indian Premier League having moved to South Africa, millions of fans across India were deprived of the “touch and feel” of the DLF IPL, that too so soon after the stupendous success of Season One. But this year, the nation has reason to rejoice, as the tournament returns to India to a thundering reception. MAX, the exclusive broadcaster of the DLF IPL, will once again capture the phenomenon and bring to your homes the world’s biggest cricket extravaganza.

The 2010 edition of the DLF IPL broadcast just got even bigger and even more thrilling. MAX’s campaign for the DLF IPL 2010 is centred around “The Homecoming” of the IPL and the campaign kicks off with an exclusive series of short films shot with the 8 team captains of the IPL highlighting the theme “We missed you too.” The DLF IPL teams missing playing in India is the essence of these films. Through these films, the team captains express their disappointment at not having had the opportunity to play in front of their home crowd last season and their happiness at the fact that they will be playing in India again. These films are slated to be on-air from 7th January, 2010.

Speaking on the launch of the campaign, Sneha Rajani, EVP & Business Head, MAX said “MAX’s marketing campaigns have always been path breaking, innovative and completely entertaining. I am extremely excited with our latest campaign for the DLF IPL 2010 which is very different from what we have done before and am sure the audience will thoroughly enjoy it. The campaign captures the mood of the nation and that of the DLF IPL and the teams as well. Last year with the IPL being in South Africa, it left a big void in the hearts of millions of fans in India. Now that its back where it belongs we want to tell the nation that we too missed them and their over whelming support!”

The films have been shot by Storytellers and directed by Arun Gopalan. Given that the entire country is excited about this tournament coming back to India, these films will be aired pan India. In addition to the films being aired on SET network channels, it will also be aired on news channels, music channels, kids channels and regional channels.

There is far more to watch out for as MAX will culminate these short films into a grand finale film which will be unveiled in the later part of the campaign to welcome DLF IPL back in India

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