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MTV India realigns with structural and strategic changes
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#1
MTV India, the youth music channel from Viacom18 Media, has announced its plans to realign itself, structurally as well as strategically, for 2009-10.

The process will impact 25 positions in the company. These employees would cease to be in the MTV payroll, but company officials informed that "many would continue working on specific projects as outsourced resources".

In an internal mail sent to company officials, Ashish Patil, executive vice-president and general manager, MTV India, stated: "With this renewed focus on the brand comes the need to realign our strategy, our business. And accordingly, our resources, manpower and focus areas. As part of this exercise, we will see certain changes in the organisation structure, reporting relationships and manpower allocated to certain teams. Unfortunately, these transitions are often painful."

Patil continues to say, "And while it is always tough to see a colleague and friend go, we have to take certain calls in the best interest of the business. We shall be doing everything possible over the next few months to help ensure that the transition for both our colleagues and the organisation is as smooth and painless as possible. Some of these colleagues will have a change in their roles, and will continue working with us on specific projects and genres as outsourced resources."

"This realignment is going to result in changes in the organisation structure, reporting relationships and a few middle and junior level positions across a few teams. In all, 25 positions have been impacted, and amongst these, many will continue working with us on specific projects and genres as outsourced resources." the company spokesperson said.

Over the last 12 months, the channel has seen unprecedented growth in revenues and ratings, with its long-form shows like Roadies and Splitsvilla achieving highest ever ratings for the channel in its 15-year history in India.

In the last few weeks, MTV Roadies has done an average of 3.65 TVRs, while Splitsvilla's ratings have touched as high as 1.75, taking the channel's overall GRPs to 83 (Week 13, 2009 – March 22-28, 15-24 SEC AB, HSM), which places it miles ahead of its competitors.

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#2
MTV Roadies is the best.....also Airtel friends can see the exclusive premiere of Mtv :eyes:.......thanx Mr.satish for the info:up:
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