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Maa TV to host Sandal Cinema Awards on 28 August
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Cine’Maa’ Awards is the flagship event that MAA TV as a channel does among its many other events yearly. Over the years, MAA TV has carved a special niche in organizing and telecasting events. People and the Film industry look up for good and interesting events .MAA Television as a channel has always met the expectations.

MAA television was the only channel to telecast the most prestigious Vajrotsavam of the Telugu film industry, which created history in the television ratings.

King, Maghadeera, Josh and Leader Audio launches gave the highest ratings in the events category regularly in respective seasons. MAA TV is known for its innovative programs and the programming lay a strong focus on providing pleasant and wholesome entertainment to the Telugu TV audience. MAA TV always enjoys a preferred partner status with the film industry and works very closely with the film personalities.

For the Current year, MAA Television is hosting its 6th Lux Sandal Cinema Awards event which will be telecasted on Television Sets on 28th August 2010 (Saturday).

Among various categories this year, Life time achievement is been awarded to Dr C. Narayana Reddy. The event will be hosted by very popular film comedian Shri Aali and the most popular television Anchor Suma. Bollywood's sensational actress Rakhee sawant will be one among of the performers among many other spectacular performances. Singing sensation Kartik will be performing with his band and he will be performing for the first time in AP. All the performances planned for the event are aimed higher with new techniques to give pleasant entertainment for the audiences.

To make it feel of international standard quality event, well known technicians are hired from the Industry of dreams i.e. Bollywood.

The awards are decided purely by Viewers choice based on the voting format for each and every category. The Awards are being audited by Grant Thornton; this lends a huge credibility to the process of selection of the winners. Grant Thornton is one of the world's leading accounting and consulting firms with a presence over 100 countries.

Presently MAA Television is getting excellent responses from public with large number of SMS entries voting for their favourite film personalities in every award categories respectively.

The Cine’Maa’ awards function will be attended by our very own Mega star Chiranjeevi, Heart throb of millions Nagarjuna and many popular actors apart from many stalwarts and film dignitaries.

Trophy of the Cine’Maa’ awards is specially created for Maa TV by famous Neil Foley Designs


Adding to the cutting edge event to rejoice the viewers also can be part of the event by participating in the simple voting procedure. 100 lucky winners will get a chance to see the event live. The venue of the event is HICC Novotel.

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