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Maha Chocó's new TVC to launch on 1 June
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MUMBAI: Godrej Hershey, the Godrej Group-owned confectionery and food company, is gearing up to launch a new television campaign for 'Maha Chocó', an extension of Nutrine's flagship brand Mahalacto, from 1 June.

Featuring brand ambassador Mahendra Singh Dhoni, the television commercial has been conceptualised by creative agency JWT.

Directed by Anirudh Sharma, the film has been directed by Dungarpur Films and plays on the brief "irresistible taste of the candy that drives kids crazy."

While the art direction for the film has been done by Harshad Rajadhyaksha, the copy has been written by Kainaz Karmakar and Tanuja Dias.
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