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Mahindra Reva NXR & NXG to debut by 2011 end
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#1

After M&M took over the Reva Electric Car Company, experts have been very curious about the future strategy for the company and how will Mahindra leverage from this acquisition.

However, Pawan Goenka, Chairman, Mahindra Reva Electric Vehicle Co. has recently clarified that the company will be launching the Reva NXR & NXG by the Q4 of 2011.

While Reva NXR and NXG would be exported to international markets too by M&M, the biggest question still remains on the branding of the products in the Indian market.

Experts are still not sure of the fact that will Mahindra give credit to Chetan Maini efforts of developing the two outstanding products or will the company be labelling it under the Mahindra badge for the simple fact that it owns the company.

Whatever the case may be, Mahindra surely has a bright under future with Reva and still has a long route to sail before one can really say that the Mahindra Group has once again done a stupendous work in realising the potential of the target company. M&M will also be using the technology of Reva in its other models.

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