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Mahua sets foot on war ground among Bengali GEC
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<img style="float:left; margin: 0px 10px 0px 0px ;" src="http://www.khabarmedia.com/img/newsimages/thumbimage/Mahua1.jpg"/>Bangla GEC Market is getting ready to see larger GEC war in coming months with Mahua Bangla , promoted by Mahuaa Media Pvt Ltd, launched.

The entry of players such as the Star Group with Star Jalsha has increased the gross rating points of Bengali GECs. They’ve enhanced market share by capturing 900-1,400 gross rating points per week, which has enhanced competition in the genre.

According to ratings firm TAM Media Research Pvt. Ltd, Star Jalsha had a 47% viewership share among Bengali GECs in June, Zee Bangla had 22% and ETV Bangla 15%. Among Bengali news channels, 24 Ghanta TV had a 36% share, while Star Ananda had 35%.

Announcing the launch in Kolkata, Aradhana Tewari, Operations Director, Mahuaa Media, said, “With the language and cultural sync between Bhojpuri and Bengali, entering Bengal was the obvious next step to expand the horizon. Bengal has produced many great leaders and Mahuaa Bangla will work towards reviving the traditions, teachings and values to the viewers along with providing them wholesome family entertainment.”

Tapas Kumar Bhattasaly, COO, Mahuaa Media, added here, “Mahuaa Bangla aims to adopt a comprehensive 360 degree approach with complete involvement of the viewers to create recall value and touch the heart of Bengal through the revival of its rich heritage and glory. In Mahuaa Bangla we say ‘Jomiye Din Sharadin’.”

To keep up their commitment to provide quality content to regional audience Mahuaa Bangla has commissioned Endemol India Pvt Ltd to produce, what it calls, the biggest football reality show on Indian television, called ‘The Match’. The show will look for 11 talented football players in the 16-19 age group from across India and train them to play one single match under the guidance of famed Indian and international football legends like Romario and Branco from Brazil and Subhash Bhowmick from India. This challenger team will play against a well-known football club.

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