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Advertisement (MMT), a travel portal, in partnership with Digital TV, Airtel's DTH service, will provide information about its holiday packages to viewers.

The packages will be available on the iTravel interactive channel of the DTH service provider. Other such alliances include on Tata Sky and on Dish TV.

To buy a package, viewers can send an SMS to a particular code and will be contacted by the MMT sales team to complete the purchase. Payment can be made either through a credit card, a debit card, cash card or an internet enabled online bank account.

Interactive channels in DTH packages also create opportunities for some forms of advertising, as marketers can place their content in the form of text, videos or games on the platform.

"Taking our distribution channels forward from online and mobile, we are now adding television to this mix. Not only would this reach out to more customers and extend our customer base, but will also act as a value-added service to Airtel DTH subscribers," says Rajnish Kapur, chief innovation officer, MMT.

Apart from MMT, the DTH service also has content from,, and

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