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Mumbai's Radio City 91.1 FM rides on 'Route No. 91.1 Fuket Mazaa'
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MUMBAI: Radio City 91.1 FM, Mumbai’s No.1 Radio station now gives its listeners a chance to experience its brand on ground with ‘Route No. 91.1 Fuket Mazaa’ -an innovative concept using a branded double decker bus which will run over the route no. 332, one of the busiest route of Mumbai from February 18 – February 20, 2009 from 8:00 am to 8:00 pm.

Steering the ride on Radio City’s ‘Route No. 91.1 Fuket Mazaa’, the RJs will conduct fun based activities during their travel to the destination. Any person entering the bus will not be charged for using the bus service on these 3 days! Not only this, the commuters will get a chance to win loads and loads of goodies as well!

Radio City RJs will make this journey special for the commuters with activities such as Radio City Fun seat: Baitho or Jeeto wherein every 2 hours the jock on the bus declares one seat as the Radio City Fun seat. The commuter on this seat will be treated like a king with special food dishes and goodies throughout his travel.

Agla stop kaunsa is another activity where the jock will question the traveler whether they know the next stop and the winners will be given gifts. Another contest will be Aage se Peeche tak – chal ke bataaoo…Nacho par mat giro. In Mumbai ka Radio City, a group of people need to sing ‘Mumbai ka Radio City 91.1’ wherever the bus starts or stops. And lastly, in the Song Request section, the RJ will be taking the song requests from the people traveling and play them on air. The RJ will also be carrying out live chats with the commuters throughout the journey.

Commenting on Route No. 91.1 Fuket Mazaa, Mr. Rana Barua, Executive Vice President and National Head – Programming and Marketing, Radio City 91.1FM said, ‘Our Innovative ideas have played an instrumental role in maintaining the no. 1 position in Mumbai. We at Radio City believe interactive concepts like these go a long way in building a strong brand experience. Mumbai’s double decker buses which are used by lakhs of commuters provide an excellent innovative platform for interactive brand connect.’

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