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NDTV HINDU - Surges Ahead of the Competition
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#1
MUMBAI: NDTV HINDU, Chennai’s only English News and Features channel has within a month of its launch garnered an impressive 18% market share in the city. It has already overtaken channels like CNN-IBN, Headlines Today, NewsX, and BBC World in the English news genre. The combined market share for NDTV 24x7 and NDTV HINDU in this space has also achieved a clear commanding position of 41.5% in the same period.

Heartened by the early success of NDTV HINDU, CEO Rajiv Lulla, says, "This is a vindication of the belief that the future of TV News lies in the ability to provide city specific news channels. NDTV HINDU is a compelling advertising platform for both local advertisers and companies for whom Chennai is a high priority market. And with lots more lined up, the channel has all the makings of the most happening destination for the city’s leading brands."

The brainchild of Dr. Prannoy Roy of NDTV and N Ram of The Hindu, NDTV HINDU is Chennai’s only free-to-air English news and features channel. The channel is clearly aimed at the young, savvy, Chennaite, and in addition to being hugely informative, is just as entertaining too. Needless to add, authentic, credible, entertaining are the key words here. From the hottest eat-outs to the coolest hangouts; every programme reveals a new facet of Chennai.

‘Rush Hour’, 'As It Happens', 'Noon Focus' are the lead programmes that bring news as it happens. The primetime show being ‘Night Vision’ hosted by the channel's Managing Editor/COO, Jennifer Arul and Anchor/Editor, Saptarishi Bhattacharya who bring a wrap on the day's big stories. Shows like 'Big Pic', 'Super Shopper', 'I Spy With My Digital Eye', 'Workout Victim', Shift Focus' and 'Feeding Frenzy' complete the exciting programming lineup.

The channel has also roped in R K SWAMY BBDO to help with its advertising efforts.

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#2
can it beat raj news, sun news, seithigal, vasanth and jaya plus?
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