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NDTV to bring KidsCo channel to India
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Media firm NDTV today said it has entered into an exclusive distribution deal with international kids' TV channel KidsCo, under which it will represent the channel in India.

KidsCo has partnered with NDTV to distribute the channel across all digital platforms in the country, NDTV said in a statement.

In addition, NDTV will also be KidsCo's representative for sales and distribution of branded blocks of KidsCo content to broadcasters across India, it added.

The partnership will offer Indian viewers children's shows like 'Sonic Underground', 'The Wiggles', 'Ned's Newt', 'Rescue Heroes and Nalong Fly to the Sky', 'Boo & Me', 'Boo's Sanctuary' and 'Jass Time!'.

"With digital homes set to cross 50 million in the next two years, there is tremendous untapped potential for quality international channels in the Indian market and KidsCo, with its strong content line-up, will fill this gap," NDTV Senior Vice-President (Network Distribution and Affiliate Sales) Rohit Lamba said.

KidsCo offers programming targeted at pre-school kids, children aged 6-10 and families. The programming includes animated and live action content, as well as movies.

"India is a key market for us as we continue our global expansion plan. The shows we will be offering are in keeping with our international audience and we anticipate great results," KidsCo CEO Paul Robinson said.

Source: Business Standard

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