Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 3.25 Average
  • 1
  • 2
  • 3
  • 4
  • 5
NDTV will market KidsCo's content across DTH channels.
Advertisement
#1
International children's channel KidsCo is entering the Indian market and has signed an exclusive distribution agreement with NDTV Ltd.

NDTV will market KidsCo's content across all its digital platforms, cable TV and DTH channels.

The deal follows the channel's strategic expansion across Asia, including recent launches in Hong Kong, Taiwan and Indonesia.


NDTV will be marketing KidsCo programming including Sonic Underground, The Wiggles, Ned's Newt, Rescue Heroes and Nalong Fly to the Sky alongside original programming such as Boo & Me, Boo's Sanctuary and Jass Time!.

Said KidsCo CEO Paul Robinson¸ "India is a key market for us as we continue our global expansion plan. We are really excited about adding NDTV to our existing partners as it understands that education is at the very top of the agenda for us and has historically built solid relationships with platforms who share this vision. The shows we will be offering are in keeping with our international audience and we anticipate great results."

Added NDTV Network Distribution and Affiliate Sales SVP Rohit Lamba, "NDTV is very pleased to be partnering with KidsCo and we look forward to launching the channel across all digital platforms. With digital homes set to cross 50 million in the next two years, there is tremendous untapped potential for quality international channels in the Indian market and KidsCo, with its strong content line-up, will fill this gap."

KidsCo offers three programming zones of pre-school, kids 6-10 and family, which have been designed to fit audience availability and lifestyle. Programming includes animated and live action content and movies for family-viewing.

http://www.indiantelevision.com/headline...aug167.php
Reply
Thanks given by:
Advertisement
#2
More new channels coming in, DTH will have to gear up to face the space constraints.
Reply
Thanks given by:
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  DTH News: TRAI's new tariff framework: More channels at lesser subscription price nairrk 0 1,492 01-02-2020, 07:00 AM
Last Post: nairrk
  Update: Tata Sky and Airtel Digital TV offers free sports channels nairrk 4 1,584 03-25-2019, 12:07 PM
Last Post: nairrk
  DTH News: Zee Entertainment to convert free channels into pay Sathish 0 1,159 08-28-2018, 09:51 AM
Last Post: Sathish
  DTH News: Star, Airtel Digital TV renew content deal nairrk 0 942 04-02-2018, 09:42 AM
Last Post: nairrk
  DTH News: Star spars with DPOs over content deal renewals, issues disconnection notices to Dish nairrk 0 1,019 03-21-2018, 09:37 AM
Last Post: nairrk
  DTH News: Tata Sky partners Irdeto to secure content nairrk 0 866 01-10-2018, 01:52 PM
Last Post: nairrk
  DTH News: Dish TV to negotiate content deals based on consumer insights gathered from RIO offer nairrk 0 829 12-14-2017, 09:26 AM
Last Post: nairrk
  DTH News: DishTV offers four Gujarati news channels for free during assembly polls nairrk 0 778 11-30-2017, 06:15 PM
Last Post: nairrk
  DTH News: Sun Direct adds capability to deliver 80 additional HD channels with Harmonic nairrk 0 933 11-16-2017, 02:48 PM
Last Post: nairrk
  DTH News: DishTV becomes the first DTH player in India to offer all users HD channels nairrk 1 1,150 09-25-2017, 09:15 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement