08-19-2010, 04:36 PM
International children's channel KidsCo is entering the Indian market and has signed an exclusive distribution agreement with NDTV Ltd.
NDTV will market KidsCo's content across all its digital platforms, cable TV and DTH channels.
The deal follows the channel's strategic expansion across Asia, including recent launches in Hong Kong, Taiwan and Indonesia.
NDTV will be marketing KidsCo programming including Sonic Underground, The Wiggles, Ned's Newt, Rescue Heroes and Nalong Fly to the Sky alongside original programming such as Boo & Me, Boo's Sanctuary and Jass Time!.
Said KidsCo CEO Paul Robinson¸ "India is a key market for us as we continue our global expansion plan. We are really excited about adding NDTV to our existing partners as it understands that education is at the very top of the agenda for us and has historically built solid relationships with platforms who share this vision. The shows we will be offering are in keeping with our international audience and we anticipate great results."
Added NDTV Network Distribution and Affiliate Sales SVP Rohit Lamba, "NDTV is very pleased to be partnering with KidsCo and we look forward to launching the channel across all digital platforms. With digital homes set to cross 50 million in the next two years, there is tremendous untapped potential for quality international channels in the Indian market and KidsCo, with its strong content line-up, will fill this gap."
KidsCo offers three programming zones of pre-school, kids 6-10 and family, which have been designed to fit audience availability and lifestyle. Programming includes animated and live action content and movies for family-viewing.
NDTV will market KidsCo's content across all its digital platforms, cable TV and DTH channels.
The deal follows the channel's strategic expansion across Asia, including recent launches in Hong Kong, Taiwan and Indonesia.
NDTV will be marketing KidsCo programming including Sonic Underground, The Wiggles, Ned's Newt, Rescue Heroes and Nalong Fly to the Sky alongside original programming such as Boo & Me, Boo's Sanctuary and Jass Time!.
Said KidsCo CEO Paul Robinson¸ "India is a key market for us as we continue our global expansion plan. We are really excited about adding NDTV to our existing partners as it understands that education is at the very top of the agenda for us and has historically built solid relationships with platforms who share this vision. The shows we will be offering are in keeping with our international audience and we anticipate great results."
Added NDTV Network Distribution and Affiliate Sales SVP Rohit Lamba, "NDTV is very pleased to be partnering with KidsCo and we look forward to launching the channel across all digital platforms. With digital homes set to cross 50 million in the next two years, there is tremendous untapped potential for quality international channels in the Indian market and KidsCo, with its strong content line-up, will fill this gap."
KidsCo offers three programming zones of pre-school, kids 6-10 and family, which have been designed to fit audience availability and lifestyle. Programming includes animated and live action content and movies for family-viewing.
http://www.indiantelevision.com/headline...aug167.php
