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Nat Geo launches 'Go Green - Bangalore'
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National Geographic Channel has launched a year-long 'Go Green - Bangalore' campaign by flagging off an Adopt a Tree programme with support from the Karnataka State Forest Department.

The new simulative is an endeavour by the channel to bring to light the current state of the garden city, while emphasizing that what each citizen does counts to save the city's green cover.

Rajesh Sheshadri, senior vice-president, content and communication, Nat Geo, said, "Through our 'Go Green - Bangalore' campaign we aim to create awareness about a sustainable relationship with our city, our planet, and what each one of us does counts to make a difference."

Starting April 1, the campaign will continue in full swing till the Earth Day, April 22, 2009. However, the programme will go on till April 2010, when Nat Geo will recognise and felicitate the people who best maintained their trees.

Veeranna of Karnataka State Forest Department, said, "Go Green is a commendable effort. The channel is planting trees where they are assured that the saplings will get care and are sure to survive. They are reaching out to people in their homes, offices and schools to plant trees; we are happy to be able to support such a venture."

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