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Network18, Sun Network form distribution venture Sun18
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Network18 Group and Sun Network have entered into a strategic alliance to form a distribution venture called Sun18. The alliance marks the entry of Network18 Group into the Indian television distribution space.

As part of the agreement Sun18 will distribute a total of 33 channels across all platforms in India via all networks including cable, DTH, IPTV, HITS and MMDS.

The bouquet of channels include Network18’s CNN-IBN, CNBC-TV18, CNBC-Awaaz, IBN-7 and IBN-Lokmat, Viacom18’s Colors, MTV, Nick and Vh1. From Sun Network’s will be SUN TV, KTV, Sun News, Sun Music, Chutti TV, Adithya, Gemini TV, Teja TV, Gemini News, Gemini Music, Navvulu TV, Kushi TV, Surya TV, Kiran TV, Udaya TV, Udaya Movies, U2, Udaya Varthegalu, Ushe TV and Chintu TV. Disney India Network’s Disney Channel, Disney XD and Hungama TV will also be part of the bouquet.

As part of the strategic alliance, the business has been structured into two different parts -Sun18 Media Services North Co. and Sun18 Media Services South Co.

While Sun18 South will manage the South India market (non Hindi-speaking-markets) and will be operated by the Sun Network, Sun18 North will manage the rest of India markets and will be operated by the Network18 Group. Sun18 North will be headed by Haresh Chawla (Group CEO - Network18 and Viacom18) as its CEO and Director. Rajesh Kamat (Group COO – Viacom18 and CEO - Colors), will be the COO of Sun18 North. Sun18 South will be headed by Tony D’Silva as its CEO.

Speaking about the partnership, Raghav Bahl, Founder, Network18 Group, said, "This partnership extends Network18's presence into yet another critical component of the Indian television and entertainment space. In Sun Group, we've found a partner that not only complements our own strengths, but is also as ambitious to change the landscape of the Indian broadcasting industry."

He further added, “Distribution is one of the high-growth areas in this industry and we’re excited to now have a presence in this part of the business as well.”

Kalanithi Maran, Chariman and Managing Director, Sun Network, said “Sun18 is a very important initiative for us in the distribution platform business and is being created with the vision of better leveraging our very successful television brands across the country. Network 18 is one of the best managed Media enterprises in India and in them we believe we have found an alliance partner to fuel our distribution plans for the rest of the country. The content assets and resources of Sun TV Network and Network 18, will enable us to continue to thrive in an ever-changing media landscape.

"Consumers of all of our products – on screens large and small – will have the benefit of enhanced content and experiences, delivered to them in new and better ways as a result of this initiative. It also signals our deep commitment to drive greater growth from subscription revenues.”

Commenting on Sun18, Haresh Chawla said, "Given the significance of distribution in the television business, we’re excited to set up our own operations through an alliance with the Sun Network, to unlock the huge potential of this domain.”

According to Haresh, “This unique alliance will bridge one of the widest gaps that has existed in the Indian television space for long – the gap between the South and the rest-of-India markets.”

Tony D Silva said "The setting up of this Joint Distribution Network is a unique structure in the history of pay distribution in India, and will go a long way in driving maximum benefit to all in the value chain”

Source: Moneycontrol.com

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This JV Will Break Distribution Records and Gross More Income... ONE Alliance Will Suffer A Lot...
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