Thread Rating:
  • 4 Vote(s) - 3.75 Average
  • 1
  • 2
  • 3
  • 4
  • 5
New Bengali GEC to be launched in October!!
Kolkata-based ABP Group is all set to roll out its Bengali general entertainment channel in October this year. It is learnt that ABP has called for a creative pitch for the soon-to-be-launched GEC. Three Kolkata-based agencies are said to be in the fray for this account; however, their names could not be ascertained at the time of filing this report.

ABP Group is the owner of popular publications, including Anandabazar Patrika and The Telegraph.

At present, ABP, in partnership with Rupert Murdoch’s STAR Group, owns three brands in the TV news space -- STAR News, STAR Ananda and STAR Majha. All three news channels are part of a 74:26 venture between ABP Group and STAR India in the form of Media Content and Communications Services (MCCS).

However, the new GEC, which will be a 100 per cent ABP-owned venture, is an indication of the Group’s attempt of charting its own way, independent of STAR. In the GEC space, ABP will directly compete with STAR India’s Bengali channel, STAR Jalsha.

Though MCCS is completely independent of STAR India, which operates the three news channels in association with ABP Group; it would be interesting to see how the new development pans out for both STAR and ABP Group, which will see collaborators turning into competitors.

ABP’s entry will take the total number of Bengali GECs in the state to nine. The last player to enter the competitive space was Rupashi Bangla in 2009. It was launched by Rose Valley Group, a business conglomerate with diversified interests in real estate, finance and education.

Prior to Rupashi Bangla’s entry, it was the successful run of relatively new entrant, STAR Jalsha that stirred the Bengali GEC genre. Launched in September 2008, STAR Jalsha, within the first year of its debut, claimed the No. 1 position in the Bengali GEC space, pushing Zee Bangla to No. 2.

As per industry estimates, total advertising spends in the West Bengal market last year were upwards of Rs 250 crore. Of this, GECs claim a share of 75-80 per cent. This year, the marketing spends in West Bengal are pegged to be around Rs 320 crore.

Besides ABP Group’s scheduled launch in October, another media establishment is eyeing a share in the growing West Bengal market. This year will also witness the launch of another Bengali GEC, called Mahuaa Bhojpuri from the stable of Mahuaa Media. Thus, The Bengali GEC market looks to be headed the Hindi GEC way, which also has as many as 10 players.

As per the latest TAM data for the last four weeks (May 30-June 26), STAR Jalsha was the No. 1 GEC, with an average market share of 48 per cent. This was followed by distant No. 2 -- Zee Bangla -- with a market share of 21 per cent; while at No. 3, ETV Bangla had 15 per cent share.

Rupashi Bangla, Aakash Bangla and DD7 Bangla were next in line, with market shares of 7 per cent, 6 per cent and 3 per cent, respectively.

Thanks given by:

Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: plans to add Bengali, Telugu language offerings nairrk 0 386 06-28-2019, 02:42 PM
Last Post: nairrk
  General News: Biswas Media launches Bengali kids channel with 10 original shows nairrk 0 453 06-13-2019, 10:55 AM
Last Post: nairrk
  General News: Bengali kids channel Rongeen TV to launch on 12 June nairrk 0 390 06-10-2019, 10:02 AM
Last Post: nairrk
  General News: Star Sports launches new TVC to promote its Bengali sports channel nairrk 0 375 05-06-2019, 07:09 PM
Last Post: nairrk
  DTH News: Narendra Modi’s NaMo TV service launched on DTH, cable platforms nairrk 0 357 04-02-2019, 09:35 AM
Last Post: nairrk
  Update: Sun TV Network’s Bengali GEC to debut on 3 Feb nairrk 0 523 01-23-2019, 09:35 AM
Last Post: nairrk
  Update: Media Worldwide launches second Bengali music channel nairrk 1 726 12-09-2018, 12:29 PM
Last Post: Prachetas
  General News: Competition heats up in Bengali GEC market nairrk 0 503 11-05-2018, 11:57 AM
Last Post: nairrk
  General News: Zee Bangla to refresh channel campaign to dominate Bengali space nairrk 0 630 10-08-2018, 07:47 PM
Last Post: nairrk
  General News: Enterr10 to launch two Bengali channels nairrk 0 696 05-30-2018, 09:12 AM
Last Post: nairrk

Forum Jump:

Users browsing this thread: 1 Guest(s)