Advertisement


Advertisement

Thread Rating:
  • 5 Vote(s) - 1.8 Average
  • 1
  • 2
  • 3
  • 4
  • 5
NewsX aims to reach 20 million households
Advertisement
#1
NewsX, the news channel owned by Indi Media Company, has entered into a two-year distribution deal with Fifth Avenue Media Services (FAMS), a distribution company founded in 2003. FAMS will distribute NewsX on all major platforms, including analogue cable, digital cable, DTH and IPTV.

Gautam Mukerjea, marketing director, INX News, says, "Indian markets are fertile grounds for entrepreneurs, and we look forward to working with FAMS to further strengthen our distribution network and provide strong support to the programming of the channel."

Gaurav Kohli, chief executive officer of FAMS, says, "FAMS will provide INX News with a customized, effective and efficient extended network solution. In the backdrop of the current economic situation, distribution becomes the key determinant of a channel's success and survival. We are confident to take the channel to the desired audiences and networks across the country."

As part of the deal, FAMS will assist the channel in accessing distribution networks in India. This will be implemented in three phases up to December and will make the channel available to about 20 million households.

In the first phase, the company is targeting the six metros. In the second phase, it will move into markets that have more than a million households. The third phase will be about acquiring markets that have between 100,000 and one million households.

NewsX was earlier part of INX Media, but was recently bought over by media veterans, Vinay Chhajlani and Jehangir Pocha. The company is learnt to be considering a revamp of the channel, with a new logo and a new on-air presentation.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: ShowBox Channel launches on DD Free Dish to expand reach nairrk 0 258 12-03-2019, 07:34 AM
Last Post: nairrk
  General News: iTV Network to launch two more news channels; NewsX Kannada to shut down nairrk 0 437 07-18-2019, 11:45 AM
Last Post: nairrk
  General News: Sanjeev Kapoor’s FoodFood channel to go FTA in order to increase reach nairrk 0 386 06-26-2019, 09:56 AM
Last Post: nairrk
  General News: Ex-Videocon d2h CEO Anil Khera aims for kids' channel nairrk 0 731 11-05-2018, 03:32 PM
Last Post: nairrk
  General News: ZEEL unveils new corporate brand identity, aims to reach 3 bn viewers in next years nairrk 0 731 10-31-2017, 09:39 AM
Last Post: nairrk
  General News: Doordarshan mulls reach extension in South & east markets with new regional offerings nairrk 0 656 07-06-2017, 02:37 PM
Last Post: nairrk
  General News: DD reaches 92 per cent of India; FreeDish 30 million homes nairrk 0 507 11-28-2016, 10:15 AM
Last Post: nairrk
  Help: What's On India Plans To Reach More Than 40 Million Homes by the End of FY 2012 Sathish 0 1,160 06-06-2011, 10:20 PM
Last Post: Sathish
  Help: Cong to have new channels to reach out Sathish 0 873 03-02-2011, 12:34 PM
Last Post: Sathish
  Help: Al Jazeera to reach Indian TV sets soon Sathish 1 1,284 12-08-2010, 10:59 AM
Last Post: Sathish

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement