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Nokia,Bharti Airtel to launch Ovi Life Tools service
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Nokia and Bharti Airtel, a leading global telecommunications company with operations in 18 countries across Asia and Africa, joined hands to launch Ovi Life Tools service targeted at providing Airtel’s mobile customers with access to relevant content on agriculture, education and entertainment.

This partnership between India’s largest maker of mobile devices and largest telecom operator represents a wide scale distribution model that will empower Indian masses with improved access to information available in a simple icon based, graphically rich user interface. With this association, Airtel customers will be able to seamlessly activate Ovi Life Tools across areas with network availability. Airtel mobile services customers can now subscribe to Ovi Life Tools starting at Rs 10 per pack.

Shireesh Joshi, Chief Marketing Officer,Mobile Services,Bharti Airtel said, “This exciting partnership with Nokia, which is first of its kind, extends Airtel's ever increasing suite of services focused on India's Rural & Semi-urban market. We hope that Ovi Life Tool becomes a key component of our emerging market portfolio - enabling easy access to information, enhancing productivity & improving the quality of life for our customers.”

V Ramnath, Director - Operator Channel, Nokia India added, “Nokia and Airtel have shared a long-term strategic partnership to drive mobility in India. Our association with Bharti Airtel for Ovi Life Tools will provide us a strong distribution platform enabling us to take the benefits of this transformational service to a much larger consumer base. We are confident that together,we will be able to address the existing information gap prevailing in the rural and urban India”.Ovi Life Tools is a range of innovative and personalized services covering Agriculture,Education and Entertainment targeted at both urban and rural consumers. These services are designed to address information gaps thus enabling consumers to be better informed and positively impacting their life improvement and livelihood needs.

http://www.indiainfoline.com/Markets/New...4911144392
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