Advertisement


Advertisement

Thread Rating:
  • 6 Vote(s) - 2.5 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Now, Enjoy Comics On Your Handsets!
Advertisement
#1
<img style="float:left; margin: 0px 10px 0px 0px ;" src="http://www.topnews.in/files/Comics_Handsets.jpg"/>Comics' publishers, once lamenting dropping sales as youth turn to the web and other media for amusement, are now smiling all the way to the bank after offering up their works on handsets to magnetize the generation on the move.

According to industry estimations, two major comics publishers including Amar Chitra Katha and Raj Comics are between them making Rs 500,000 to Rs 700,000 on a monthly basis from m-comics and with a third player, Diamond Comics, set to join the fray, the figure can only climb higher.

Rushabh Sanghvi, marketing head of Amar Chitra Katha said, "After attaining unmatched reach in all corners of India, we could not stay away from launching m-comics as that's the future."

They, in reality, were the first to introduce m-comics in India last January.

Several service providers including Airtel, Vodafone, Tata Docomo, Idea and BSNL have developed m-comics platforms, some using Java-based applications which have to be first downloaded to the mobile before the comics can be viewed. Others are using Multi-Media Messaging and WAP subscriptions to deliver the comic strips.

Compatible with all GPRS or WEP-enabled handsets, customers are charged Rs. 10-25 per week for 10 or more for the comic strips, depending on the service provider. And, with the launch by private operators of 3G services in September, the quality of the content is bound to improve.

Raj Comics is another big name in the industry. Since its inception in 1984, it has created some of the most popular characters like "Nagraj" and "Super Commando Dhruv".

According to Sanjay Gupta, studio head of Raj Comics, it unveiled m-comics seven months back as sales remained weak and youth were found to be distancing themselves from comics and turning to the internet for recreation.

Diamond Comics is now planning to enter the fray.

Gulshan Rai, managing director of Diamond Comics, said, "The world is turning high-tech and so are we. If we want to reach everybody, we have to be everywhere. We are already leading in print. And we now are in the process of launching m-comics also." (With Inputs from Agencies)

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Huawei Enjoy 20 and Enjoy 20 Plus launched with 5G support, MediaTek Dimensity 720 SoC nairrk 0 103 09-04-2020, 06:24 PM
Last Post: nairrk
  General News: Mobile prices to go up as government may slap customs duty on imported handsets nairrk 0 562 04-27-2017, 12:24 PM
Last Post: nairrk
  General News: Huawei Enjoy 7 Plus with 4,000mAh battery, Android Nougat launched nairrk 0 717 04-11-2017, 01:52 PM
Last Post: nairrk
  Breaking News: WhatsApp will soon allow users to enjoy animated GIFs rahul1117_kumar 4 817 06-12-2016, 10:11 PM
Last Post: Music Fan
  Breaking News: Reliance Retail plans to tie up with Flipkart and Snapdeal to sell Lyf handsets rahul1117_kumar 0 449 05-10-2016, 03:50 PM
Last Post: rahul1117_kumar
  Breaking News: Just pay Rs 10 and enjoy unlimited movies on this app! rahul1117_kumar 0 574 05-07-2016, 01:35 PM
Last Post: rahul1117_kumar
  Breaking News: Over 100000 Samsung Galaxy S7 handsets sold in first two days rahul1117_kumar 0 345 03-14-2016, 12:58 PM
Last Post: rahul1117_kumar
  General News: Karbonn launches four phones, announces up to 50% on popular handsets nairrk 0 1,657 10-27-2015, 06:38 PM
Last Post: nairrk
  General News: Huawei Enjoy 5X with 2GB RAM and 4000 mah battery unveiled nairrk 1 652 10-12-2015, 04:04 PM
Last Post: jenius-jatt
  General News: Intex launches projector handset; 3G handsets by March Mr.Bhat 0 837 11-23-2010, 10:20 PM
Last Post: Mr.Bhat

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement