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Now, a TV channel to tell you what to watch 'New consumer TV Guidance channel'
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#1
<img style="float:left; margin: 0px 10px 0px 0px;" src="http://www.afaqs.com/news/news_story_grfx/2009/25639_1.jpg"/>The days of pondering over what to watch on television are over. What's On India Media, the TV Guidance and Electronic Programme Guide, is launching a consumer TV Guidance channel, which will let the viewer know at a glance about what is playing on any channel. The channel, which is currently available to Hathway users, will be the first one that viewers would see when the TV is switched on.

Atul Phadnis, founder, promoter and CEO, What's On India has been researching this concept for some time. Research suggests that 70 per cent of the time; viewers are clueless about what to watch when they switch on the TV. Although this is a non primetime phenomenon, "unplanned viewing", Phadnis says, is on the rise. Increase in the number of channels and a wide variety of programming makes it difficult to choose.
What's On India, the channel, will address this issue by continuously presenting information on the shows playing across channels at that instant. Till now, What's On India had made this available as a feature, which could be accessed with the help of a button on the remote. For this, the company had tied up with leading DTH and cable operators.

Over the last three years, the company has been gauging the impact of the advent of numerous channels in the television space. A study conducted in the US two years ago states that almost 67 per cent television consumption is unplanned.

"We figured that most TV viewing sessions start with the question 'what to watch?'. There is also insecurity in the viewer -- whether he/she is missing something interesting on TV. This could be a movie, live matches or any event that the viewer is unaware of. The basic premise is the growing incidence of unplanned viewing, which is as high as 85 per cent among males," Phadnis explains.

Internationally, where this concept has been prevalent for long, the tendency among viewers is to constantly check in and out of the channel to get the latest update. As per inferences of the research, the channel will recommend a vast variety of programme choices in 'Now' and 'Next' time frames. While the focus of the channel will be on the content playing at that time, scrolls below the screen will feature other programmes across channels.

The revenue model for this free-to-air channel will be advertising driven. Phadnis expects broadcasters, as well as mainline advertisers, to come on-board. The channel will have ad breaks like any other channel, but a part of the screen will always be dedicated to the content.

Almost all cable and DTH operators have signed up with What's On India; by the first quarter of 2010, the channel hopes to reach 20 million homes. "We have not come across a single operator who hasn't vowed by the project," Phadnis asserts.

The channel will be promoted on-air across other channels and off-air by the operators. Specific activities will be undertaken, such as road shows in the metros to introduce the concept to viewers, give them an opportunity to touch and feel and receive feedback. The channel will begin promotions by January 2010.

Source: afaqs!

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#2
channel name - What's on India satellite - Insat 2E at 83.0°E frequency - 3845 symbol rate - 26043 position - vertical
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#3
visit the link -
http://www.whatsonindia.com
click on Live feed of India's First TV guidance channel: WHATS ON INDIA

live feed is coming. just check. it means that what"s on india tv channel has started.
according to the reports this channel should be available to hathway cable users. can anyone using hathway cable check.
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#4
Thanks anant for ur update:up: but its in MPEG 4 FORMAT.i have MPEG2 FTA reciever ,scanned ,got it but only audio is coming Cry
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#5
I also sent a mail.
The reply was -

Re: REGARDING AVAILABLITY OF what's on india tv channel ON CABLE AND DTH
Sat, 19 December, 2009 10:23:32 AMFrom: "Response @ What's-On" <response@whatsonindia.com>Add to Contacts
To: ANANT GUPTA <anantg1978@yahoo.co.in>

image.jpg (99KB)


--------------------------------------------------------------------------------
Dear Mr. Gupta

We are switching on the channel across various DTH and Cable operators in the next 3-4 weeks. We are looking forward to being on your TV soon!

In the meanwhile we would request you to


Check out the channel on our website : http://www.whatsonindia.com. You will need a broadband connection.
Do call your DTH/ Cable operator and ask for the Whats On India channel. It will surely expedite the matter.


Thank you very much for your support. We appreciate and thank you for this encouragement.

Best Regards
Team @ What’s On India
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#6
TV guide channel gets ready to air on DTH platform
source - http://www.suchetadalal.com/?id=8a527f50...sections&f

Television guidance channel ‘What’s on India’ is planning to tie up with direct-to-home (DTH) services providers Airtel Digital, Tata Sky and Dish TV as well as with some local cable operators said a senior official. Currently, users of Hathway’s set-top box can view the channel which acts as a programme surfing guide for about 50 different channels available in the country.

“During December, we will be tying up with most of the DTH service providers and channels as part of our expansion strategy,” said Atul Phadnis, founder-promoter and chief executive of What’s On India Media Pvt Ltd.

There is an in-built electronic programme guide (EPG) application available on many of the DTH set top boxes. However, viewers need to surf through it channel-by-channel. What’s on India would provide the channel guide segregated into different categories like, news, films, general entertainment and sports. It will also provide suggestions to the viewer on the best programme or show to watch at a particular time.

Currently, What’s on India provides programme details for about 50 different channels, out of around 350 channels currently being aired in the country. It is planning to increase its channel coverage by adding 75-80 channels and aims to reach about 20 million homes by the first quarter of 2010. “It took me two years to launch this channel. The ministry of information and broadcasting granted us the license early November this year and we commenced our operation by end of November,” said Mr Phadnis.

Before launching the TV guidance channel, the company conducted surveys with a sample size of 2,500 customers from cities including Lucknow, Chandigarh and Allahabad to asses the taste of the viewers. The channel has an analyst team of more than 10 people which decides on what category of the content should be telecasted based on the best content running at that particular time. For example, if the analyst team thinks that the afternoon is best suited for dramas and morning is the best time to telecast religious content, it will select the best content among these two categories and telecast it as the best content available at a particular time slot.
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#7
Thats good news for DTH subscribers Smile we can choose programs freely i think.
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#8
yes it is showing its live feed on its website.it is very use ful channel......
try to findout ur own destiny
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#9
   

   

What's on India tv channel on Hathway Cable in Delhi.
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