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Parasar Bharti becomes official broadcaster for Commonwealth games in India
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PATIALATonguearsar Bharti has taken the rights of live telecast of Commonwealth games to be held in New Delhi in October this year for India only.

Baljit Singh Lalli, Chief Executive Officer Parsar Bharti said here Wednesday that the rights have been taken for the live telecast on Doordarshan and live transmission on AIR in India only.

He said that Parsar Bharti will have first right of telecasting/transmitting in India for the live coverage of the mega event, he said.

Lalli said that Doordarshan, a public broadcaster of India will switch over to complete digitalization of its terrestrial infrastructure within 8 years.

DD currently has 1435 Analog TV transmitters, with a single TV being broadcast in service in 7 or 8 MHz bandwidth. The broadcaster has been given the mandate of complete digitalization of its terrestrial infrastructure by 2017, he added.

Asked about the improvement of programmes of DD he said “We do not enter any competition with any one and will remain as Public Broadcaster as Parliament has already declared it”. He however admitted that there was scope of improvement in programmes of Doordarshan.

He said that Doordarshan centers at Jalandhar and Chandigarh has been promoting regional language writers by organizing various programmes . He said that the direct to home (DTH) service of Parsar Bharti will introduced more Free to Air channels.

Earlier he has inaugurated 3 day 26th international Punjabi Conference at Punjabi University, expressed concern that an ominous trend had developed that the new generation of educated and elite Punjabi families were gradually shunning learning and use of Punjabi language in their day-to-day life and prefer to converse in Hindi and English.

Speaking in the same vein, Vice Chancellor Dr Jaspal Singh said only use of Punjabi in conversation at home by the Punjabis will not only keep the language ticking, prosper and strong but also fight back the challenges posed by languages which have emerged as a vehicle of globalization now. He, however, cautioned the experts not to involve themselves in witch-hunting and narrow technical niceties and should provide a liberal atmospheres for development of Punjabi in the fields literature, science and Information Technology.

In the key address, Punjabi Tribune Editor Varinder Singh Walia said Punjabi should be made the language of science and technology as it has a lot of potential for these fields.

Dr Daljit Singh, senior Director of Doordarshan Kendra Jalandhar also spoke.

Several eminent Punjabi writers, linguists and experts are participating in the conference.They included Dr. Amarjeet Kaur, Dr Satinder Singh Noor, Amarjit Singh Grewal, Dr Balkar Singh and Mr Mohan Bhandari, Om Prakash Gaaso.

In the evening , eminent folk singer Hans Raj Hans regaled the audience.

Source: PunjabiNewsline

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