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Piyush Pandey on Brand Equity this week only on ET Now
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MUMBAI: For the past decade the Indian communication landscape has witnessed some dramatic changes. The wireless wave has swept across the nation at an exceptional pace and landlines have slipped into the red. Will the grand old landline witness a slow death or will it compete for relevance? Brand Equity tells the story.

One has been credited in revolutionalizing the Indian bottled water and beverage segment and the other, a visionary brand builder. Ramesh Chauhan, CMD - Bisleri and Ashok Kurien, Senior Advisor - Publicis Groupe, take the Brand Equity Compatibility Quiz and show us how they built their iconic brands.

The advertising industry has been churning out commercials like never before and hiring foreign talent seems to have become the new mantra. Does this imply that production houses have not been able to match the pace of the growing ad industry? Brand Equity finds the answer.

Brand Equity's guest expert this week, Piyush Pandey treads on emotion while he picks out his top two favourites from Spikes Asia 2009!

Wednesday, 18th Nov: 7.30 pm & 10.30pm
Saturday, 21st Nov: 5.30pm & 10.00pm
Sunday, 22nd Nov: 11.30am & 8.00pm

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