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RCOM launches India’s first "Live Chat" customer service initiative
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Quote: In the first phase of the launch ‘Live Chat’ will be available to Reliance’s over 1.3 million data customers across the country.
Reliance Communications, India’s largest and only telecom operator offering both CDMA and GSM service across India, has announced the launch of first-of-its kind Customer Care Initiative ‘Live Chat’. This Live Chat service will enable Reliance’s customers with real-time query and issue handling through chat-based online platform.


In the first phase of the launch ‘Live Chat’ will be available to Reliance’s over 1.3 million data customers across the country. Following the implementation of the service across the data business, RCOM plans to extend the service to other business groups.


According to Anurag Prashar, President Corporate & Wireless – Customer Service, Reliance Communications,“Our data customers are internet savvy. Many of them, whether company executives, professionals, students, teenagers and even business owners, have had experience with various messengers and live chat utilities. This makes adoption of the online customer care delivery system much easier. As we expand to enhance this delivery channel, we plan to extend its coverage to our voice customers too. This is in line with our Service strategy of leading the industry through innovation and personalized care”.

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