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RCom launches ad-funded videos on mobile platform
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Reliance Communications (RCom) has teamed up with UK-based mobile marketing company 3rd Space Services to launch advertising-funded videos on its mobile platform.


Under the agreement, 3rd Space will supply mobile video content to RCom. It will also offer content such as Who Wants To Be A Millionaire, Bollywood songs and films along with content on every data-enabled handset within the Reliance network.


With this, RCom's customers will have access to free content online in exchange for watching an advertisement embedded within the video. Both companies will focus on bringing in Indian and International advertisers.


Says Reliance Communications value-added services head Krishna Durbha, "Our tie-up with 3rd Space will not only increase the viewership but will also enhance the revenue of both the companies. Our initiative will act as a launch pad for ad-funded videos in India."
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