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RCom launches mVDO for mobile users
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#1
Telecom operator Reliance Communications (RCom) today announced the launch of its value-added service 'mVDO', which will allow its mobile subscribers watch, share, search and upload videos online.

"Users today are extremely mobile and like having access to information and entertainment on-the-go. A platform like mVDO enables downloads, uploads and impromptu sharing – which is the need of customers today," RCom Head (VAS) Krishna Durba said in a statement.

Users can use the 'Search' option for searching videos across various categories and download it to their GSM mobile phones, while the 'Upload' option makes uploading videos from mobile phones easier.

Very soon, with the Share feature, users will also be able to share that link with their friends and family, who can then download the video, the statement said.The service would be available to users through subscription offer at various price points for different periods of validity.

However, all prices for varying validities will not cost more than Re one per day, it added.

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#2
Reliance Communications today launched a new VAS branded, mVDO promising to offer its subscribers a rich experience while watching, sharing, searching and uploading videos over the WAP medium.

The search options allows users to search videos from various categories while download feature presents video in an optimized form by converting them at the backend enabling users to receive the videos in 3GP format which the most popular format for viewing videos on mobile handsets.

The Upload feature of the services allows to upload videos from mobile phones which in turn will lead to a video link of the uploaded video to be shared with the user via the SMS channel allowing the user to access the video at a later time. The Share feature to be introduced soon will allow the link to be shared with other users.

Mr Krishna Durba, Head – VAS, Reliance Communications said, “The number of video enabled phones today far exceeds Internet Users (who have access to videos on the net through sites like YouTube etc.). Users today are extremely mobile and like having access to information and entertainment on-the-go. A platform like mVDO enables downloads, uploads and impromptu sharing – which is the need of customers today”

Mr. Rajiv Hiranandani, Co-founder & Executive director, Altruist – Mobile2Win said, “UGC content is at the heart of social networking communities and our Video UGC product is well suited to cater to the needs of the urban and rural Indian consumer who is eager to share his/her experiences with like minded people. We feel that here will be a huge uptake in rural India given that this product will be accessible to all Mobile consumers who own mobile phones and not only restricted to those 35 million who have Mobile Internet on their handsets.”

The service is available over various subscription options varying from a week to month with price generally at Re.1 per day.

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