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Radio Point: Fever FM shines in Week 17
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The Radio Audience Measurement (RAM) data for Week 17 for Mumbai, New Delhi, Kolkata and Bangalore is out. Fever FM leads in Mumbai as the No. 1 player; Radio Mirchi is leading in Delhi and Kolkata; while in Bangalore the No. 1 station is Big FM.

Mumbai
In Week 17, Fever FM has landed at the top spot with a market share of 16.9 per cent, a gain of 1.1 percentage point over the previous week. Last week, the radio station stood second with a market share of 15.8 per cent.

Red FM, at No. 2, has a market share of 15.8 per cent, a loss of 0.9 percentage point in comparison to the previous week. At No. 3 is Radio Mirchi, with a market share of 15 per cent.

Speaking to Televisionpoint.com, Neeraj Chaturvedi, national marketing and promotional head and station head (Delhi), Fever FM, says, "A pulse on the music with the best research, consistently fine-tuning the music product, giving listeners the music that they like, has made us No. 1 in Mumbai. Two of our night shows - Rubaroo from 9 pm to 1 am (hosted by Karan Singh) and 11 am to 2 pm (hosted by Anuraag Pandey) have become extremely successful."

"We have succeeded with innovative promotions like 'Sun Mumbai Sun', which created huge listener engagement. Our future plans include continuing to entertain listeners with programming and promotions. We will continue to serve the best music in town." Chaturvedi said.

In Mumbai, Fever FM's engaging contest formats like 'Tick Tock Boing' and 'Sun Mumbai Sun' are great hits. The channel has also attempted to create original music-based content like 'Fever Music Mahurat' and 'Somnath Tiwari' song spoofs. The station has always set new benchmarks in radio programming.

Big FM is at No.4 with a market share of 12 per cent, a loss of 1 percentage point over the previous week. In Week 17, Radio City has moved up a place and is at No. 5, with a market share of 11.2 per cent and a gain of 0.7 percentage point.

Air FM Gold is at sixth spot, with a market share of 10.3 per cent and a loss of 0.4 percentage point. At No. 7 is Radio One, with a market share of 6.5 per cent, gaining 0.2 percentage point over Week 16.

Amongst the other stations in Mumbai, Air FM Rainbow has 4.6 per cent; Akashvani has 3 per cent; Vividh Bharati has 2.4 per cent and Meow has 2.3 per cent market share.

Delhi
In Week 17, Radio Mirchi is at No.1 place in Delhi, with a market share of 24.8 per cent, a gain of 0.1 percentage point over the previous week. The war for the No. 2 position continues between Fever FM and Air FM.

Fever FM has bounced back to the No. 2 position, with a market share of 17 per cent and a gain of 2.5 percentage points over Week 16. Air FM has slipped a place to occupy the third spot, with a market share of 15.5 per cent, a loss of 0.2 percentage point over the previous week.

Radio City continues at No. 4, with a market share of 10 per cent, it has lost 0.8 percentage point. Red FM is at No. 5, with a market share of 8.5 per cent, a gain of 0.1 percentage point over Week 16.

Big FM is at No. 6, with a market share of 6 per cent and a loss of 0.6 percentage point. Radio One has 5.9 per cent market share.

Among the other stations in Delhi, Meow FM is at 3.9 per cent; Hit FM has 3.1 per cent; Air FM Rainbow has 2.8 per cent; Vividh Bharati has 2.2 per cent and Akashvani has 0.3 per cent.

Kolkata
In Week 17, Radio Mirchi, Big FM and Friends FM continue to occupy first, second and third positions respectively.

With a share of 17.4 per cent, Radio Mirchi continues to be the No. 1, though it has registered a loss of 1.7 percentage points. Big FM has a market share of 16.6 per cent, registering a gain of 1.6 percentage points over the previous week. Friends FM has a share of 13.6 per cent, with a loss of 0.1 percentage points over Week 16.

Amaar FM, with a share of 9.7 per cent, is at No.4. Red FM is at No 5, with a market share of 8.4 per cent. With a market share of 8 per cent, Radio One occupies sixth spot. Dropping two positions from last week, Fever FM is at No.7, with a market share of 7.4 per cent.

Among the other stations in Kolkata are Meow FM (5.6 per cent); Air FM Rainbow (4.2 per cent); Air FM Gold (4 per cent); Akashvani (2.4 per cent); Power FM (1.6 per cent) and Vividh Bharati (1.1 per cent).

Bangalore
Big FM is the No. 1 station in this city, with 18.6 per cent share, but a loss of 1.8 percentage points over the previous week. While, Fever has climbed up two positions to become the No. 2 player, with a market share of 16.9 and a healthy gain of 4.7 percentage points.

Radio Mirchi has been pushed to No. 3, with 16.6 per cent market share and a loss of 0.4 percentage points compared to the previous week. Air FM is the No 4 player, with a market share of 12.8 per cent, losing 0.2 percentage points over the previous week.

Radio One continues at No.5, with a market share of 10.7 per cent, which is unchanged from last week. Radio City continues to occupy the sixth position, commanding a market share of 9.9 per cent, a loss of 0.4 percentage points compared to Week 16.

S FM is at No.7, with a market share of 6.9 per cent, a loss of 1.5 percentage points this week. Amongst others, Vividh Bharati has 3.5 per cent market share; Radio Indigo has 1.9 per cent; Gyan Vani has 1.3 per cent and Akashvani has 0.8 per cent market share.
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