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Raj TV's Colors fixation
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Quote:While content syndication is still an under-explored district in the Indian broadcasting space, there is surely a pleasant hint that domestic players are eager to play the bet.


Raj TV has acquired Colors’ top-rated primetime property Uttaran that will be launched on 14 June to replace the currently on-air Jai Sri Krishna (also a Colors show) at 7 pm band to tap audiences in Tamil and Telugu. The show will be called Sindhu Bhairavi.


Says Raj TV Network VP programming Amit Bose, “We wanted to experiment with a mix of original programming and successful dubbed properties. Jai Sri Krishna was our first experiment and the show did well for us with an average 2 plus ratings. We acquired 285 episodes of the show. Now that it is coming to an end, we decided to experiment with dubbed fiction on our channel and Uttaran fitted well.”


Raj TV has acquired approximately 400 episodes of Uttaran that will be dubbed in Tamil and Telugu by Apt TV. Also, the Monday to Friday show will at present have a single rerun on the channel at 10.30 am.
Raj TV has also acquired Kahaniya Vikram Aur Betaal Ki and Mahavir Hanuman from Colors that the network plans to launch in the next 20-30 days, but only in Tamil.

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