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Rajasthan Royals launches Royals Diva hunt
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Rajasthan Royals (RR), the Emerging Media owned Indian Premier League (IPL) franchise, is organising a nationwide contest to hunt for 'the face of Rajasthan Royals', called the Royals Diva, in partnership with SMS GupShup.

SMS GupShup, a mobile community, is the team's SMS, WAP and web community platform partner. Through the mobile community, fans can participate on a real-time basis in quizzes, contests, games and win interesting prizes. The franchise has kick-started contests such as Royals Diva, Kaptano Ke Kaptan, Boundary Ke Baadshah, Toss ka Boss and Googly-Shugly.

Royals Diva is a nationwide hunt, whereas the remaining contests focus on fans in Rajasthan and Gujarat. Some contests have terms and conditions such as age limits and limitations on the number of winners. For example, in Toss Ka Boss, only one winner will be selected per match.

The contest is targeted at women in the age group of 18-22 years. The winner will be selected by Bollywood actor Shilpa Shetty and will be featured in the Halla Bol video. The winner will also lead the cheerleading squad of the team during the matches.

Raghu Iyer, chief marketing officer, Rajasthan Royals, says, "By becoming a member of the Royals community, our fans will gain complete access of being a part of the Royals family and will be treated to exclusive information from time to time. It is yet another initiative from our side to bring our fans and the team up close and personal."

"SMS GupShup is powerful platform for teams and brands to form interactive communities for direct consumer engagement through the ubiquitous mobile platform. Rajasthan Royals fans across the world will now enjoy never-before access to their favorite team, and will have many interesting ways to engage with the team and other fans," adds Beerud Sheth, CEO, SMS GupShup.

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