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Rebranded Yahoo! coming soon
Faster, better, smoother and more personalised: that is what Yahoo! says its rebranded pages, search, e-mail, among others, are going to be in the coming months.

The Sunnyvale-based Internet-based search and media major has been working for several months to upgrade its products and applications, both for individual Net users and advertisers, said Mr Blake Irving, who took charge this April as Yahoo!'s Executive Vice-President and Chief Product Officer.

Yahoo! has started briefing key markets such as India about its upcoming innovations. For the India market, mail, messenger and search are considered key products. The beta version of the new mail is being tested in the US. Yahoo! first announced the facelift plans in the US last month without naming a schedule — but is expected to start rolling them out in the next four to six months.


According to Mr Irving, the Yahoo! experience would be richer, personalised and easier. The innovations would span the desktop and mobile devices such as the iPad, iPhone, the Android and smart phones. The iPad would get a special Yahoo! home page that is different from that for the computer. The smart and mobile devices would get personally relevant information.

Yahoo! mail and Messenger would get sleeker, easier to organise and navigate and would be linked better with Facebook or Twitter.

The search part would have a new architecture that takes you closer to the searched information, with multiple add-ons such as related events, albums, images, videos and Twitter information. Common-interest communities site Yahoo! Groups would take on social networking features similar to Facebook.

“We would be where the customer goes,” Mr Irving told the media here. “Most of these are strategic investments for us” while investments on innovations would continue.

About the India R&D role in the exercise, he said, “The team in Bangalore is very important, it has made huge impacts” in its North American and European markets. The nearly 2,000-strong Indian R&D centre in Bangalore has generated projects for Yahoo! worldwide.

Source: The Hindu Business Line

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