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Reliance BIG TV launches interactive Election News with CNN-IBN
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BIG TV, a Reliance Anil Dhirubhai Ambani Group venture and one of the leading DTH players in the country, today announced the launch interactive Election Special as part of their interactive service iNEWS, powered by India’s Best English News Channel – CNN-IBN. iNEWS is an enhanced value added service available to all Reliance BIG TV users. This interactive service is a television application which allows viewers to access current news and information, short text based stories, headlines and tickers which are powered by content from CNN-IBN in a complete interactive and user friendly interface.

With iNEWS, BIG TV viewers can now take complete control of how and when they choose to watch news and can navigate through an 8-window PIP mosaic of video feed options with supporting audio feeds. The user screen includes dedicated news and highlight feeds as well an access to sub genre-based text news stories, news headlines and tickers. Viewers can choose from eight windows including live feeds of CNN- IBN & IBN 7, Top Headlines, Lok Sabha 09 (dedicated feed for news & views on General Elections 2009), Sports and Weather.

Reliance BIG TV viewer also has exclusive access to text news stories via the numerical buttons genre-specific menu. All this is driven by CNN- IBN, which will ensure the freshest, latest and the highest quality news and content a viewer could wish for.

"Reliance BIG TV has always been at the forefront of enhancing customer value through relevant and easy-to-use innovative product features. We are delighted on our partnership with CNN-IBN - India's leading news channel, with such topically relevant Election Special with interactivity through a 8-window mosaic framework. This will define a new paradigm of customer experience with quality content.” said Mahesh Prasad, President Reliance Communications.

Sameer Manchanda, Joint Managing Director – IBN18 Network, said, “iNews is a pioneering service - a platform that gives viewers the flexibility to consume news the way they want to. iNews combines the richness of television news with the flexibility of a website or a newspaper. Those wanting the headlines only can select that section, while those wanting sports only can go for the sports bulletins. iNews is a first step towards delivering news that is truly customized for the individual viewer.”

“We are very happy to have Reliance BIG TV as partners in this pioneering initiative.”

iNEWS is an interactive application which provides an 8 mosaic video PIPs and a scrolling ‘Ticker Text’ display by Topic/Category.

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#2
good news for Big tv friends Mr.satish.:hysterical:.....but they should make their interactive applications faster,correct the software problems and eradicate all the bugsConfusedtoned:
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