Advertisement


Advertisement

Thread Rating:
  • 7 Vote(s) - 2.71 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Reliance Big TV gets aggressive on Marathi content on PPV
Advertisement
#1
MUMBAI: In a bid to tap into regional content, Reliance BIG TV has acquired the DTH rights to premiere late Marathi playwright Pu La Deshpande’s stage plays on its pay-platform.

This is a part of Reliance Big TV’s strategy to drive subscriber acquisition through a localized content strategy. Reliance Big TV’s will follow a three pronged approach for its Marathi content strategy: 1) acquire localized content by tapping Marathi theatre; 2) create a special Marathi cinema showcase on its pay platform, 3) launch specially designed Marathi packages.

One of Reliance Big TV’s key focus areas in content planning is to tap local Marathi theatre scene for its Marathi content portfolio. The agreement for the acquisition of Pu la Deshpande’s stage plays allows Reliance Big TV to showcase the theatre works of Deshpande including his super-hit stage productions Nivadak Pula Deshpande – Volume 1 to 6, Batatyachi Chal, Pula Deshpande Ratnabhandar, Hasva Fasvi, Tee Phool Rani, Kusum Manohar Lele.

These stage-plays will premiere on Reliance Big TV’s pay platform from March onwards.

The DTH right acquisition of Deshpande’s stage productions is part of Reliance Big TV’s effort to go beyond film-based content by offering a larger bandwidth of Marathi content including Marathi serials as well as Marathi live shows.

Source: Indiandth.com

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  DTH News: Independent TV secures content deals with broadcasters nairrk 2 1,182 05-20-2019, 07:13 PM
Last Post: Hassan Syed
  DTH Updates: Buland News Samachar channel added on Independent TV (Reliance Digital TV) Sathish 0 761 09-03-2018, 07:11 PM
Last Post: Sathish
  DTH Updates: News World India channel got scrambled on Independent TV (Reliance Digital TV) Sathish 0 758 08-28-2018, 05:44 PM
Last Post: Sathish
  DTH Updates: India Watch channel got scrambled on Independent TV (Reliance Digital TV) Sathish 0 663 08-28-2018, 05:43 PM
Last Post: Sathish
  DTH Updates: Sony Marathi channel got scrambled on Independent TV (Reliance Digital TV) Sathish 0 742 08-28-2018, 05:40 PM
Last Post: Sathish
  DTH Updates: Telugu audio feed added for Disney channel on Independent TV (Reliance Digital TV) Sathish 0 764 08-27-2018, 07:51 PM
Last Post: Sathish
  DTH Updates: News World India channel temporarily FTA on Independent TV (Reliance Digital TV) Sathish 0 670 08-27-2018, 11:22 AM
Last Post: Sathish
  DTH Updates: India Watch channel temporarily FTA on 2 slots on Independent TV (Reliance DigitalTV) Sathish 0 679 08-27-2018, 11:21 AM
Last Post: Sathish
  DTH Updates: Kaatyayani TV channel temporarily FTA on Independent TV (Reliance Digital TV) Sathish 2 763 08-23-2018, 10:36 AM
Last Post: Sathish
  DTH Updates: Sony Marathi channel added on Independent TV (Reliance Digital TV) Sathish 4 943 08-23-2018, 09:38 AM
Last Post: Rajnarayan

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement