Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 3 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Reliance Broadcast forms JV with CBS to own TV channels
Advertisement
#1
Anil Ambani Group firm Reliance Broadcast Network (RBN) today said it has completed its final negotiations with US media conglomerate CBS Corp to form a JV to own and operate TV channels.

RBN, previously known as Reliance Media World, will form a 50:50 joint venture with CBS Studios, a division of CBS Corp, the company said in a filing to the Bombay Stock Exchange.

The JV will own and /or, operate, market and promote a portfolio of television channels in India, Nepal, Bhutan, Sri Lanka, Bangladesh, the Maldives and Pakistan, it added.

With RBN's multimedia presence and integrated sales offerings, combined with the content muscle of CBS, BIG CBS stands to bite into a sizeable slice of India's burgeoning television industry.

"The JV will, at start, see the creation of three new English entertainment channels, customised for the Indian market offering audiences immediate access to new and current CBS programs," it said.

The joint venture will also explore Hindi and regional language general entertainment channels in the next phase.

RBN operates India's largest radio network (92.7 Big FM) and is into outdoor, promotions and events. CBS' television network is America's No. 1 broadcast network. CBS has developed some of America's biggest hit shows such as CSI, NSIC, America's Next Top Model and The Oprah Winfrey Show.

Shares of Reliance Media World were trading at Rs 80.10, up 3.22 per cent from the previous close.

http://economictimes.indiatimes.com/news...330097.cms
Reply
Thanks given by:
Advertisement
#2
I've been tracking this story for a while now and I'm glad its materialized. The 3 channels should be a good addition to the not-so-vast English GEC's. One thing that gets me wondering is that if these intend to become mainstream channels, how will the deals with channels like AXN, Star World and Zee Cafe be intact. What I mean is that if if Prime is (possibly) going to show CSI, will it air on AXN, as it currently does? If it airs on both, wont it dilute the competition?

Its a similar case with Fox Crime, which airs CSI...

Whatever the case, hope Prime and Spark have some good content on offer, especially hope they air the Late Show With David Letterman, which is shown very casually by Star World...
Reply
Thanks given by:
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: Star India defers launch of five channels nairrk 0 533 04-11-2020, 06:55 PM
Last Post: nairrk
  General News: Road Safety World Series to telecast live on Viacom18 movie channels, DD besides Voot nairrk 0 368 02-25-2020, 06:52 PM
Last Post: nairrk
  General News: Reliance to consolidate media, distribution biz by merging TV18, DEN, Hathway... nairrk 0 384 02-18-2020, 02:19 PM
Last Post: nairrk
  General News: ZEEL channels face blackout by three MSOs in Tamil Nadu nairrk 0 389 12-23-2019, 02:55 PM
Last Post: nairrk
  General News: Pen India plans to launch six more TV channels in 2020 nairrk 0 444 12-04-2019, 01:20 PM
Last Post: nairrk
  General News: Network18 channels to air special episode of Mission Paani on 2,3 Nov nairrk 0 350 11-01-2019, 07:45 AM
Last Post: nairrk
  General News: ZEEL on course to launch four regional channels: Punit Goenka nairrk 0 379 10-21-2019, 10:21 AM
Last Post: nairrk
  Update: SPNI drops a-la-carte price of its three premier channels nairrk 0 353 10-15-2019, 10:28 AM
Last Post: nairrk
  Update: Star launches festive offer by reducing a-la-carte price of 16 channels nairrk 0 353 10-12-2019, 07:33 AM
Last Post: nairrk
  Update: Broadcast Audience Research Council (BARC) ratings on Channels/Programmes nairrk 343 28,985 09-28-2019, 08:58 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement