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Reliance Mobile plans contest around Champions Trophy
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MUMBAI: With the Champions Trophy kicking off on 22 September in South Africa, one of the International Cricket Council’s (ICC) global partners, Reliance Communications, has announced a contest around the event.

Reliance Communications senior executive VP Akshay Kumar says, “We are initiating various consumer friendly promotions and initiatives for our customers and channel partners based on the ICC Champions Trophy.”

Reliance Mobile is planning an interactive contest on its value-added services (Vas) platform, R-World. The contest will run across various R-World platforms like CRBT, voice portal, SMS etc.

The contest will be launched across both GSM and CDMA networks. Select winners will be flown to South Africa to watch matches.

Reliance Mobile will also have live steaming of matches on R-World. The company will give subscribers the chance to have match scores and commentary on matches as their caller tune. This was something the company had initiated for the Twenty20 World Cup.


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