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Renault TV launches on Freesat
Renault TV launches on Freesat

Renault has today launched its dedicated TV channel on subscription-free satellite platform Freesat, after it became available on Sky late last year.

Renault TV, which broadcasts factual documentaries, magazine-style content, gameshows and motorsport, is available now at channel 651 on Freesat's programming guide.

The marketing channel now reaches more than 10 million UK homes after launching on Sky channel 883 last December. Renault said that it will expand the channel to more platforms and countries into 2011.

Renault UK marketing director Phil York said: "By launching on Freesat and creating more immersive relationships with our customers, Renault is continuing its commitment to driving change within our marketing and communications.

"Renault TV has proven to be a valuable and effective platform that significantly lifts brand perception and consideration. Our customers can enjoy engaging with us on a deeper leve and we will benefit from Freesat's wider audience."

Freesat's head of channels Mark Briggs added: "We're very pleased to welcome Renault TV to Freesat.

"You don't have to be a Renault owner to enjoy RTV - the channel includes a broad variety of programmes including documentaries and even some road movies. I'm sure this will be a popular addition for many Freesat viewers."

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