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SAB TV to sell programmes to overseas networks
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The second general entertainment channel (GEC) from MSM (Multi Screen Media or Sony Entertainment), SAB TV, is getting ready to sell its comedy-based programmes at exhibitions such as MIPTV and Net Com at Cannes.

“We are now aggressively pursuing such exhibitions for selling TV shows at CannesThis is going to be the future roadmap for us,” said Mr Anooj Kapoor, Executive Vice-President and Business Head, SAB TV.

Apart from advertising revenues, the channel is looking to generate revenues from syndication deals with networks in countries which have Indian audiences. “Today, we have multiple brands and programmes which are successful on our channel and we are evaluating new revenue streams such as syndication of our programmes,” he said. SAB TV claims that unlike other comedy based shows and programmes which are mostly weekly in nature, it is the first channel which has been airing daily comedy shows with fresh content every day.

“We are the pioneer in daily family comedy shows. Most other channels have comedy shows which are weekly in format,” Mr Kapoor said.

Some of SAB TV's highly rated shows include Tarak Mehta Ka Ultah Chasmah, Mrs & Mr Sharma Allahabadwale, Sajn Re Jhooth Maat Bolo and Gutur Gu.

The channel is also looking at selling some of its language neutral shows in the overseas markets. For instance, SAB TV is looking at selling some of its neutral programmes like silent comedies. As Mr Kapoor says, “We are looking at syndicating titles from the silent comedies which are culturally neutral and have no language barriers.''

SAB TV was acquired by MSM (Multi Screen Media or the Sony Network) from Sri Adhikari Brothers in 2005. It has been tough for the comedy channel to compete in the crowded GEC space with big networks such as Star and Zee. However, of late, the channel claims to have crossed the 100-plus GRP mark in its programme ratings. It claims to have overtaken new GEC channels such as NDTV Imagine and 9X during the week between June 6 and 12 according to TAM data.

Source: The Hindu Business Line

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