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Sab claims 60% jump in revenue over two years
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NEW DELHI: Sab, the second Hindi general entertainment channel (GEC) from Multi Screen Media (earlier known as Sony), has seen a 60 per cent jump in its revenues in the last two years.

The channel, which at present is at sixth place with 81 GRPs, is closing the gap with NDTV Imagine.

Says Sab business head Anooj Kapoor, "In the last two years, our revenue has grown by over 60 per cent. Also, we have seen a 200 per cent jump in ratings."

Sab, positioned as a niche channel for light-hearted family entertainment, has broken the ‘saas bahu’ image of most GECs – without any vamps in the family.

Kapoor was speaking on the sidelines of a press meet to announce a new comedy series, 'Sajan Re Jhoot Mat Bolo' commencing 14 December. The daily series will be aired at 9 pm and has initially been given a run of 104 episodes.

Series producer Vipul Shah was also present along with his cast members Tiku Talsania, Sumeet Raghavan, Apra Mehta, and Mugdha Chapekar.

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