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Sachin retires from One Day Internationals
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#1
Sachin Tendulkar announces retirement from ODIs, wants to focus on Test cricket

Putting an end to his 23-year old one-day career, master blaster Sachin Tendulkar today announced retirement from the 50-over format.

The Board of control for cricket in India (BCCI) released Sachin's statement on Sunday morning.

"I have decided to retire from the One Day format of the game. I feel blessed to have fulfilled the dream of being part of a World Cup wining Indian team," Tendulkar said in his statement to the BCCI Chief N Srinivasan.

"The preparatory process to defend the World Cup in 2015 should begin early and in right earnest. I would like to wish the team all the very best for the future. I am eternally grateful to all my well-wishers for their unconditional support and love over the years," he added.

Tendulkar's retirement plans have been intensely debated in recent times through a long patch of poor form. The most prolific run getter in the world ever is 39 years of age. He holds every batting record in the book.

In his career, Sachin has scored 18426 runs in 463 ODIs. His highest score in ODIs is 200 runs that came in 2010 against South Africa in Gwalior.


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#2
I think, timely decision as people were already talking about his bad form.!!
Anyway, He holding many records which is not easy to break by anyone in the near future.!!!
Good luck to Him.!
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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#3
My Best wishes to God of Cricket and i personally feel he should have played against Pakistan, scored a century and then retired from ODI gracefully.

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#4
Probably, he would be a bit unhappy that he couldn't complete 50th Century in ODI s.

[Image: 143585.jpg]

Courtesy: ESPNCRICINFO
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#5

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#6
Will Sachin Tendulkar's retirement from ODI cricket diminish his brand value?

   

Master blaster Sachin Tendulkar's retirement from one-day cricket will set the stage for a new phase in the life cycle of one of India's most iconic celebrity brands. As his form has dipped in the past few months, many big brands and consumer goods companies have dropped Sachin or significantly reduced the number of his television advertisement spots from their media plans.
Coca-Cola, for instance, does not use the legendary cricketer - who in his prime humbled bowlers of the calibre of Wasim Akram, Glen McGrath, Shane Warne and Brett Lee - as its youth icon, but only as a happiness ambassador. Other big brands such as ITCBSE -0.28 %, Adidas and Aviva also took his ads off air, even as Canon and Jyothi Labs did not renew their contracts, clearly echoing the views of cricket commentators who have said it was perhaps time for Sachin to hang up his gloves.

This paper has argued - and Sachin has rubbished - that many of his advertising and brand endorsement deals are tied to his form, and for the number of years he stays at the crease. Tendulkar, who made his debut for India in 1989, has been the country's highest-paid sportsman for the past two decades. At present, Tendulkar is the face for about 17 brands and earns between Rs 5 crore and Rs 8 crore per brand annually. Many of his endorsement contracts are set to expire between now and 2014.

Marketing experts and celebrity agents say Tendulkar's retirement from the shorter form of the game is likely to dilute his image as a youth icon and discourage companies to employ him as their brand ambassador. But he might continue to be an attractive proposition for more mature categories such as banking and financial services.

When contacted, World Sport Group - the company that manages Sachin - refused comment. "Sachin will need to reposition himself in the brands space. He can't be the cool youth icon which may be the requirement for a lot of brands he's involved with. Going forward, more mature categories such as banking or insurance would want to be associated with him," said Shailendra Singh, joint MD of talent management and marketing firm Percept.

Banking major RBS confirmed to ET that its brand deal with Sachin at the moment is unlikely to undergo any change. According to Future Brands CEO Santosh Desai, the nature of Tendulkar's appeal will change. "As Sachin moves from being a hero now to more like a mentor once he retires, he will certainly attract more corporate brands rather than trendy and hip ones. He will stand for perseverance and experience," said Desai.

To a certain extent, that process has already begun with companies such as Coca-Cola. "Sachin is involved in campaigns that spread happiness or bring about social change, and continues to feature in promotions and activities around the campaign," said a spokesperson for the soft drinks company.

ET
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