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Samsung rolls out its Star, Star 3G and Beat DJ touchscreen phones in Indian market
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[Image: samsung_12.jpg]
Spreading out its touch screen mobile phone segment, Samsung has rolled out three new touchscreen phones — Samsung Star, Samsung Star 3G and Samsung Beat DJ — in the Indian market.
Samsung Star S5230 is 11.9mm slim and compactly designed 2.5G phone that uses Samsung's TouchWiz User Interface. The S5230 features a 3-inch WQVGA display, a 3.2 megapixel camera for capturing ultra clear images and videos, and an on-screen QWERTY keyboard for texting and emailing. The S5230 can record QVGA resolution videos at up to 15 fps.

The Star S5230 comes with “Photo Contact” feature that allows calling the contact at the touch of an image. The Gesture Control feature of the phone allows unlocking the Touch Screen or running an application by giving a gesture command. The phone comes with an internal storage of 50Mb, which can be expanded to 8GB through a memory card slot. The phone also features an accelerometer to flip between portrait and landscape orientations. Other features of the phone include handwriting recognition for ease-of-use, multi-format and DNSe support for better audio quality, and Shazam’s “Find Music” service. The Samsung Star S5230 is available, in Soft pink and Snow white colours, for Rs 11,100.

Samsung Preston S5600 is 3G phone that also uses Samsung's TouchWiz User Interface. The Preston S5600 has most of the features of the Star S5230, including a 2.8-inch QVGA panel, a 3.2 megapixel camera with video recording capability, accelerometer and PMP functionality, but the Preston S5600 features 7.2Mbps HSDPA connectivity and 80MB of standard memory, which of course can be expanded to 8GB through a memory card slot. Other features of the phone include full web browsing support with an accelerometer sensor for auto-rotation, Shazam’s “Find Music” service and Multi-codec support including H.263, MPEG4, and WMV. The Samsung Preston S5600 is available in Sweet pink, Snow white, and Charcoal grey colors, for Rs 14,499.

Samsung Beat DJ offers superb combination of touch screen technology, sound, design and AMOLED display. The phone is successor of the earlier launched Samsung BEAT 450 and Samsung BEAT 270 models. The Samsung Beat DJ is a 3G compatible phone featuring Bang & Olufsen technology. The phone is available for Rs 18,990.

Samsung India is looking to target the significantly growing touch screen mobile segment. The company has already launched four touch screen models in last couple of months. The company now has seven recently launched touch screen mobile phones on the market.

Samsung India is expecting stronger sales of touch screen mobile phones in 2009, in India. The company is expecting to touch 1.2 million, against 800,000 units in 2008. Globally, Samsung is expecting to touch 114 million, against 64 million in 2008. Samsung India is having talks with BSNL for 3G services for its 3G compatible phones.
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