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Seeking to stand out
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There are six DTH operators in the country, but how varied are they? Essentially, all of them provide almost the same number of channels at digital quality which is hard for the average eye to differentiate. So how do these companies get customers to buy their product?

The Indian Direct-To-Home (DTH) TV market is an anomaly when compared to international markets. The more mature US and UK markets have just two major players. In India, the last five years has seen as many as six DTH operators enter the fray with more waiting to launch.

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