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Seventh Mirchi Kaan awards on Sept 3
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MUMBAI: The seventh edition of Mirchi Kaan awards, which felicitates winners across 14 categories in radio advertising, will be held on September 3 at Grand Hyatt, Mumbai. A panel of 21 distinguished judges, including Prasoon Joshi of McCann Erickson, Priti Nair of BBH, Josy Paul from BBDO, K V Sridhar (Pops) of Leo Burnett and Agnello Dias from Taproot, picked up the winners last evening in Mumbai.

Acknowledging an increase in the tactical use of radio, this year Mirchi Kaan introduced an award for ‘Best Use of Radio as a Medium’— which allows both media agencies as well as creative agencies to enter work. “Today, a lot of work in radio is being driven by media agencies, and this new category is a way to include them in the awards,” explains Prashant Pandey, ED & CEO, Radio Mirchi.

Another first this year is a new category ‘Best Radio Creative of the Year, Clients’ Choice Award’ which will be picked by a panel of 20 jury comprising marketing heads of PepsiCo, Wrigley’s, Nokia, Titan Industries, Parle and Unilever, among others. This award will be the client’s voice of what they thought is the best.

However the big prize this year is the Crystal award, which will take two people from the winning agency to Cannes 2011, besides giving the agency Rs 25 lakh worth inventory with Radio Mirchi free.

This year, Mirchi Kaan awards received 250 entries from across the country.

Source: The Economic Times

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