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Soha Ali Khan to host 'Godrej Khelo Jeeto Jiyo'
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MUMBAI: Star Network has roped in Bollywood actress and Ambipur (air care brand from the Godrej stable) brand ambassador Soha Ali Khan to host Godrej Khelo Jeeto Jiyo (GKJJ), marking her first television debut.

The Godrej Group funded lifestyle reality game show will air from 29 June onwards.

Star Plus GM and EVP Keertan Adyanthaya says, "The key essence of this show is its ability to draw viewers in, engage them and most importantly, entertain them. Soha Ali Khan's poise and talent made her the perfect choice as the host."

Adds Godrej executive director and president (marketing) Tanya Dubash, "Soha is the brand ambassador of our leading brand Ambipur, and her popularity and appeal match the show's concept. For the 400 million plus Indians who look to Godrej, this is likely to prove a winning combination."

The show will be aired in weekdays on all the three Hindi general entertainment channels of the network - Star Plus, Star One and Star Utsav - for 10 weeks.


Produced by Big Synergy, GKJJ will be telecast from Monday to Friday on Star Plus (7 - 7.30 pm), Star One (8 - 8.30 pm) and Star Utsav (10 - 10.30 pm).


Consumers can enter the show by purchasing any Godrej product and sending a SMS with the value and barcode number of the product. The contest will be advertised across media and at retail touch points.

As part of its marketing activity, Godrej Khelo Jeeto Jiyo will be promoted through a pre-show 360 degree activation/ consumer engagement campaign across television, mobile and on ground activities.
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