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Sony Ericsson’s Android Bet Pays Off
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[Image: OB-JG751_xperia_DV_20100716104111.jpg]

Quote:Sony Ericsson finally seems to be on the right track. The mobile phone maker earlier Friday reported its second quarterly net profit in a row following several quarters of falling market share and heavy losses, helped by cost cuts and successful launches of new premium phones.

The handset vendor recently ramped up its high-end presence with devices like the Xperia X10 flagship phone, and over the past two years has slashed its workforce by a third, to around 8,000. Though Sony Ericsson’s sales volume and market share fell in the second quarter from a year ago, at least the trimmed-down company managed to make a profit this time.


The return to profitability builds a lot on Android, Google’s fast-spreading mobile operating system. Consumers have so far flocked to Sony Ericsson’s Android-based Xperia X10 and X10 mini smartphones, which make good use of the platform’s slick user interface and its support for online downloads of additional applications. Chief Executive Bert Nordberg says his company will make heavy use of Android in coming premium phones as well.

Full News - http://blogs.wsj.com/source/2010/07/16/s...-pays-off/
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